It’s not often I can write about the company consultancy projects I support at ESCP Business School, as most sit behind NDAs.
So it was a real pleasure to see one of this year’s student teams able to share their work with BIC.
What stayed with me was not just the topic — AI, demand forecasting, supply chain and business transformation — but the way the team approached it. They took a genuinely complex challenge and kept working to make it practical.
That’s harder than it sounds.
There is often a gap between an impressive idea and something people can actually use. This team worked hard in that gap — asking better questions, testing their thinking, and building a tool and approach that could support real decision-making.
I was glad to play a small part as professional sponsor. I really liked the demand forecasting approach they developed, and I learned a lot from the team each week as well.
For me, that is one of the most rewarding parts of this kind of work: helping good people think through complexity together and turn it into something more useful, more grounded and more actionable.
Well done again to Youssef El Archi and the whole team.
