January 26

What does the future hold for Gamification with Pete Baikins and Krishna Chaitanya

Interviewed in January 2022

A really interesting conversation about gamification. We kicked off our conversation with definitions so that we’re all on the same page. Then we described gamification and contrasted it with games. We also discussed:

  • What are people’s first response to gamification, especially if they are decision makers like executives or senior managers: positive, negative or neutral
  • How does a product or marketing professional know whether gamification is for them or not?
  • Does every single industry vertical have at least one successful example of gamification by now?
  • Are there certain industries or use cases that seem a better fit for gamification?
  • Can gamification be applied to improve Click Through Rates (CTR) while also making end users love the experience?
  • What should be the preferred approach to implementing a gamification project: BUILD in house or with a contractor, or else BUY off-the-shelf gamification tech platforms?
  • And much more…

Let me know what you think? Any questions you’d still like answered?

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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