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23/07/2015
- in Courses , Events , Gamification by Pete Jenkins
CIM Talk on 6 C’s of gamified marketing
On the 9th July I gave a presentation to the Chartered Institute of Marketing (CIM) on using gamification in marketing to motivate and engage customers and staff. I have been researching how gamification can assist with marketing. I have examined issues with current marketing channels, such as the sheer amount of communications that consumers are receiving from brands, […]
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31/03/2015
- in Events , Gamification by Pete Jenkins
Presentation on how to gamify your marketing using the 6 C’s framework
I enjoyed presenting this webinar this morning on how to use my 6 C’s of gamified marketing framework. Feedback from the audience was great, with 100% (of the 55% who voted) saying that they would use some of the techniques I suggested. Please enjoy watching it and send me any questions you have.
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