Time to say goodbye


All good things must come to an end even if it means leaving behind the lovely e-Advantage HQ.  Yes it’s time for me to sadly say goodbye to everyone and this great experience I have had as Marketing Executive for e-Advantage Solutions.

When I first started back in March I was an eager Business Student with a passion for marketing and a lot of ideas but I really didn’t have the first clue about CRM systems, VoIP or hosting. I was technologically clueless! That didn’t matter too much though as Pete and Ross helped me get to grips with system and services we provide. I had to be patient and read (a lot) but the more I understood the more comfortable I felt within the role.

My main tasks have been writing a weekly blog article, writing Case Studies and writing the content for the newly updated website. The blog articles have been really interesting to write. It’s something I was completely new to when I started but I like to think that I have now developed my own blogging style and made difficult teccy subjects easier for people like me to understand. If I can get my head around it then anyone can! The blog articles can be about any new gadget, book, service or idea which will or has made doing business easier. I’ve discovered some pretty cool things which I probably wouldn’t have ever discovered if it hadn’t been in aid of research.

Writing the Case Studies have helped me understand the business and what we actually do. I will be given a brief about a situation a client had and how we were able to solve their issue. It means I am able to get more involved in the business and talk to clients. It’s been a great way to network with local businesses and develop communication skills.

The most challenging part of the role was definitely understanding the services well enough to write about them in an appealing way for potential clients. I was excited to be involved in the newly updated website and actually use my marketing skills in such a way that would benefit the company long term. I was even asked about the actual design and got to be creative with sketching ideas. However, it wasn’t without its challenges. I only had a limited space to write in and I have always been a bit of a babbler. Being precise and to the point is not a bad skill to develop within marketing though.

This role has been an invaluable experience for me and without it I don’t think I would have been able to progress into a Graduate job so quickly after Graduation. I have learnt a ridiculous amount of useful things including how to use Efficy CRM and how to blog using WordPress. All of these skills are great for future career prospects.

If you want a challenge and really understand what marketing is all about then this is the role for you.  You can even be as clueless as I was at first but as long as you have the drive and the willingness to learn you’ll really enjoy it. I have my own desk, cakes and biscuits on tap and good company what’s not to love?

I would like to thank Pete for giving me this opportunity ,it’s been great working and learning from him and the team , I’m going to miss you guys! I hope that someone one else will take on the challenge and enjoy it as much as I have.




About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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