Tag Archives for " Marketing "

A Quick Update as an Intern

So I am three months in, let’s get right into it.I have now started to embrace how convenient this job is. I am learning a lot on this job, which is enhancing my gamification knowledge daily, subsequently helping with my studies. Being around a gamification expert, who happens to also be my teacher, is useful […]

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CIM Talk on 6 C’s of gamified marketing

On the 9th July I gave a presentation to the Chartered Institute of Marketing (CIM) on using gamification in marketing to motivate and engage customers and staff. I have been researching how gamification can assist with marketing. I have examined issues with current marketing channels, such as the sheer amount of communications that consumers are receiving from brands, […]

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