Tag Archives for " Marketing "
24/09/2020
- in Gamification , MeetUp by Pete Jenkins
Press Start – Interview with author Albert van der Meer
In their book “Press Start – Using gamification to power-up your marketing” Daniel Griffin and Albert van der Meer tell us how, in an increasingly commoditized world, marketers are finding new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking […]
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29/05/2018
Gamification in Advertising, our favourite 2018 case studies
Recently I was asked to contribute to an article about the use of gamification in advertising. With the help of our new intern Sofia Usman I did some research and found some interesting case studies.Word about gamification is spreading and of course the marketing and advertising industries were quick to adopt gameful design. Companies have […]
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04/10/2017
- in Case Studies , Gamification by Vasilis Gkogkidis
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Gamification Case Study: Pasa Thai Machine
This is a guest blog spot by Kamala NorthongToday I want to talk about the Pasa Thai Machine, a gamification project by the Tourism Authority of Thailand (TAT).I remember when my foreign friends tried to pronounce my full name, and vice versa, It was pretty funny. Sometimes we tried to avoid saying the name of […]
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05/06/2017
Pete in Gamification Land: How I made my first game
Introduction In this blog post I will talk a bit about how I decided to make a game for our website and what that process and experience was like. I always enjoyed being creative. Since a young age I loved LEGO because they gave me the chance to make whatever I wanted. I created my own castles […]
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22/01/2016
- in Case Studies , Gamification by Shane Fumagall
Southern Water and Gamification
For one reason or another, utility companies attempt to make people use less resources. Trouble is, it is not easy to shift deep rooted habits even ones that happen to be wasteful. People do not like being told how to live, especially when it comes to their home life. Utility companies have to utilise a […]
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18/12/2015
- in Gamification by Shane Fumagall
A Quick Update as an Intern
So I am three months in, let’s get right into it.I have now started to embrace how convenient this job is. I am learning a lot on this job, which is enhancing my gamification knowledge daily, subsequently helping with my studies. Being around a gamification expert, who happens to also be my teacher, is useful […]
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01/12/2015
- in Gamification by Shane Fumagall
LinkedIn: Using gamification to make people come back every time
LinkedIn is the prestigious professional social media website that everybody who is anybody uses. It has more than 400 million users and includes many useful tools for recruitment or connection. It has 184 million monthly unique visitors globally. It is the main platform that universities recommend their students to join as it proves vital for […]
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24/11/2015
- in Courses , Events , Gamification by Shane Fumagall
Bite-sized Learning: How to market using Gamification
Learn how to use and apply gaming techniques and gain an understanding of how gamification can support marketing in your business. This session will be useful for business people in all sectors – entrepreneurs, MDs, self-employed and team members. This session is suitable for all those involved in marketing who would like to improve their […]
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23/07/2015
- in Courses , Events , Gamification by Pete Jenkins
CIM Talk on 6 C’s of gamified marketing
On the 9th July I gave a presentation to the Chartered Institute of Marketing (CIM) on using gamification in marketing to motivate and engage customers and staff. I have been researching how gamification can assist with marketing. I have examined issues with current marketing channels, such as the sheer amount of communications that consumers are receiving from brands, […]
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10/06/2015
- in Book reviews , Events , Gamification by Pete Jenkins
GLSIG Workshop: Using memorable stories to help your gamification projects succeed
Last week I ran a workshop at the Games and Learning SIG Conference. The main prong to the session was to discover what causes Gamification projects to succeed or fail, with a particular look to see if there were any differences between corporate and academic worlds that we could learn from. The second part of the […]
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