Pete Baikins – Speaking on Gamification

Pete is the ideal boost

Whether you want to start, or to close your event, Pete is the ideal boost to get your audience in the right mindset in an (inter)active way.

A very experienced and talented speaker

A natural Chair with extremely developed social skills, a great tone of voice and mimics, a very strong, charismatic and passionate approach, the right touch of humour and professionalism, a very experienced and talented speaker.

Pete Baikins - Speaking 

Interested in booking Pete?


Leader of the award winning gamification consultancy, Gamification+, Pete Baikins has made it his life mission to engage and empower businesses using the power of games. Pete became a pioneer in the industry in 2013 and quickly became a leading expert in its application to business, HR and marketing. In 2014 Pete took the top spot on the Gamification Guru's Power 100. In 2017 he began Gamification Europe, the premier international gamification conference.

Please note: Pete got married in July 2022 and changed his name from Jenkins to Baikins (a merger of our two names Bailey and Jenkins).


The following video is from Learning Technologies 2017 in London, focusing on gamification as a future technology, where he talked about gamification and how to use it in learning environments.

Pete's story

Pete has been a successful entrepreneur for over 20 years. Originally a CRM systems supplier, he quickly realised that the tools he provided were not being used effectively. Enter gamification for CRM systems and Kevin Werbach's online gamification course. In 2013 the business model was revamped and Gamification+ now focuses on bringing the power of gamification to business.

Pete has taken a diverse approach when bringing his knowledge about gamification to the world. He has given talks at conferences; delivered both off-the-shelf and bespoke gamification solutions; he has delivered training and workshops; researched and presented thought leadership in gamification; taught and guest lectured at universities (Brighton, King's College London and ESCP Europe) and has participated in many discussion panels in events all over the world. He has been on the Professor Game podcast multiple times and has also had guest appearances on many other podcasts. He was the guest on a 1 hour long live television talk-show (with live call-in questions) in 2017.

Pete launched the, now globally renowned, conference Gamification Europe in 2017.  The first event in Brighton UK was a great success and its 2018 Amsterdam edition boasted attendees from 35 countries. Since then it has happened in Berlin and online (of course) during COVID. Gamification Europe's aim is to spread best practices and knowledge around the gamification community.

Recent Speaker Engagements

Workshop, Gamify Health, FemTechLab (Online, March 2023)

Workshop, Gamification of Collaboration in Virtual Worlds, Advantage Austria (Metaverse, March 2023)

Workshop, Gamification in HR, King's College London (London, January 2023)

Keynote, Using Gamification to Drive Engagement, CredAbility (Manchester, December 2022)

Chair, Gamification Europe 2022 (Online, March 2022)Toggle Headline

Keynote Speaker, Health & Wellbeing at Work 2022 (Birmingham, UK, March 2022)

Keynote, Seven Steps to Gamification Success, GamiCon 2021 (Online, February 2021)

Chair for Gamification Europe (November 2020)

Workshop at Digital Age Summit 2020, (Istanbul Turkey, September 2020)

Peer Mentor, (Worthing UK, 2020)

Trainer for Gamification for Boosting Employee Productivity (reducing costs and improving profits through gamifying HR and L&D), (Mumbai, May 2020)


@petejenkins gamified business card! #GWC16 loved it!!!

Daniela Fernandez

#cseventt42 gamification in CX - great talk by Pete Jenkins. Limitless Crowd Service makes this a reality @petejenkins

Megan Neale

#gamification #hrtech #dossierforum Game components. Great speech from @petejenkins today! Thanks!


Highlights from Brighton Digital Festival 2016 via @YouTube @PeteJenkins attractive man.


@petejenkins great listening to you today! ☺ Wish my partner @damiankeyes could have been there to hear yo!

Dionne Slater

Frank, open, funny and heart-warming business journey talk from a Pete Jenkins @brightonchamber #chamberbreakfast - well done.

Inspiring People HR

A fun chemistry lesson from @petejenkins #gamification #wave17summit

Claire Georghiades

@petejenkins really enjoyed your talk this afternoon! Hoping to put some of it to good use!! Thanks! #Employeeengagement #gamification

Sophie Cipriano

What a fascinating evening @brightonchamber #future #business #tech Thank you to amazing speakers & fab host @petejenkins


Ένα απο τα πιο ενδιαφέροντα μέρη της ημερίδας η διάλεξη του @v_gkogkidis #greekgamification

Stella Kosmidou

Thanks @learntheplanet ! Our speakers were amazing @gregverdino @charlesjenning @petejenkins


Great talk @petejenkins about affordable tools. #GWC16 #gamification

Pedro Crespo

At the March breakfast we heard from @petejenkins, International speaker, Founder @gamifiplus & all round funny man!

Chamber of Commerce

Great fun #gamification origin story @petejenkins "Get out of your comfort zone" 10mins later do so thanks to…


Listening to the fantastic @petejenkins of @gamifiplus talk about his #gamification journey at the @brightonchamber…

JFDI Consulting

Pre 2020 Speaker Engagements: 

Webinar for Leeds Business School

Chair for Gamification Europe (December 2019)

Speaker at CHI Play 2019 (Barcelona, October 2019)

Speaker at NetXP at South of England Showground (UK, September 2019)

Speaker at NetXP at South of England Showground (UK, September 2019)

Course Trainer, Revolutionise Marketing with Gamification (Bengaluru, India, August 2019)

Clinic host at The Projects gamification drop-in clinic (Brighton, UK, July 2019)

Course Trainer for Applied Gamification in HR and L&D (Dubai, July 2019)

 Course Trainer for Applied Gamification for L&D (Lebanon, July 2019)

Speaking at ACCA Sussex Network (Sussex, July 2019)

Speaking at Singapore Trade Mission (Singapore, July 2019)

Keynote Speaker for Efficy (Brussels, 25 April 2019)

Speaker at Cambridge Wireless UX (Cambridge, UK, June 2019)

Course Trainer for Gamification in HR (Bucharest, June 2019)  

Course Trainer for Gamification in Business (Cairo, June 2019)

Course Trainer for Gamification in Marketing (Prague, May 2019)

Course Trainer at Revolutionise Marketing with Gamification        (Singapore, May 2019)

Speaker at Gamification for Financial Services (Singapore, May 2019)

In-house trainer for Gamification (Cairo, April 2019)

Speaker for Brighton Chamber (February 2019)

 Guest Lecturer on Gamification for HR at Kings College London (Februrary, 2019)

Speaker at Action Asia (Brighton, January 2019) "Exporting Journey" and "Gamified Motivation"

Speaker at ESPC Europe (London, November, 2018)

Course Trainer on Gamification for L&D  (Delhi, December, 2018)

Chair of Gamification Europe Conference (Amsterdam, November 2018)

 Speaker at Brave New World (Brighton, October, 2018)

Speaker at the Brighton Summit (Brighton, October 2018) "The Lego® Serious Play® Challenge: 3D modelling to evoke new ideas"

Masterclass for ESCP Europe (London, July 2018) "Gamification in Marketing"

Chair for Gamification Europe Masterclasses (London, June 2018) "Gamification"

Masterclass for Learning Network (Bucharest, June 2018) "Redefining Business Through Gamification"

Mentor for Reactor Big Gamification Pitch (Cambridge, May 2018) "Gamification"

Keynote speaker for ChangSchoolTalks (Toronto, May 2018) "Big Data and Gamification: A formula for engagement success in the future"

Mentor Reactor Concept Development Workshop (Peterborough, April 2018) "Gamification"

Keynote speaker for Yoogma Business Events (Mumbai, April 2018) "Gamification in HR & L&D"

Keynote speaker for Human Resources Online (Kuala Lumpur, March 2018) "Gamification for Talent Attraction"

Keynote speaker at Gamification & Interactive Experience Meetup (Singapore, March 2018) "Gamification 101 in Employee Engagement"

Keynote speaker for Human Resources Online (Singapore, March 2018) "Gamification in HR"

Keynote speaker for Yoogma Business Events (Bangalore and Mumbai, February 2018) "Gamification in HR & L&D"

Seminar speaker at ESCP Europe (London, February 2018) "Gamification"

Keynote speaker at the Reactor Incubator Launch (Cambridge, January 2018) "Gamification"

Chair at Gamification Europe 2017 (Brighton, November 2017) "The Hero's Journey"

Keynote speaker at Wave 2017 (London, November 2017) "Gamification: how to motivate brand advocates"

Keynote speaker at Gamification Turkey (Istanbul, November 2017) "Mastering the Game - Big Data and Gamification"

Speaker at Learning Network 2017 (Romania, September 2017)

Keynote Speaker at CIPD Sussex (Brighton, July 2017)

Keynote Speaker at Future Zone Summit (Cologne, June 2017)

Keynote Speaker at ESCP Europe (London, May 2017)

Keynote Speaker at Brighton and Hove Chamber of Commerce (Brighton, March 2017)

Speaker at HR Reborn (Tbilisi, Georgia, March 2017)

Keynote Speaker at REACTOR's Big Games Challenge (Cambridge, March 2017)

Keynote speaker at e-Learning Fusion (Warsaw, Poland, March 2017)

Speaker at HR Reborn (Moscow, Russia, March 2017)

Keynote Speaker and Masterclass at Dossier Forum (Oslo, January 2017)

International Speaker on Gamification at DigiHR Conference (Athens, November 2016)

Course Trainer at HR Reborn (November, 2016)

Course Trainer at RHRG2016 Redefining HR through Gamification (Singapore and Malaysia, October 2016 & April 2017)

Speaker at GWC16 Gamification World Conference (Madrid, October 2016)

Speaker at EHR2016 The Digital Age of HR Conference (Budapest, September 2016)

International Speaker on HR Gamification held at Digital HR Conference (Serbia, June 2016)

Keynote at Learning Technologies Conference (London, February 2016) - Gamification at large and in learning

Panelist at Learning Technologies Conference (London, February 2016) - Instructional Design Is Dead

Keynote at British Council SIEM (Edinburgh, December 2015) - Subtle engagement and outright fun

Speaker at Gamification World Congress (Barcelona, November 2015) - Can a gamified CRM really be fun to use?

Chartered Institute of Marketing CIM Presentation on the 6 C’s of gamified marketing (July 2015)

Games and Learning (GLSIG, 2015)

Gaminomics (London, 2015)

Cardens Accountants sponsored Brighton Digital Festival event

Brighton Chamber & Digital Festival event on new technology for business