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Biography
Leader of the award winning gamification consultancy, Gamification+, Pete Jenkins has made it his life mission to engage and empower businesses using the power of games. Pete became a pioneer in the industry in 2013 and quickly became a leading expert in its application to business, HR and marketing. In 2014 Pete took the top spot on the rise.global Gamification Guru's Power 100. In 2017 he began Gamification Europe, the premier international gamification conference.
Page Overview:
The following video is from Learning Technologies 2017 in London, focusing on gamification as a future technology, where he talked about gamification and how to use it in learning environments.
Speaking at Gamification Turkey Summit 2017 on big data.
Pete's story
Pete has been a successful entrepreneur for over 20 years. Originally a CRM systems supplier, he quickly realised that the tools he provided were not being used effectively. Enter gamification for CRM systems and Kevin Werbach's online gamification course. In 2013 the business model was revamped and Gamification+ now focuses on bringing the power of gamification to business.
Pete has taken a diverse approach when bringing his knowledge about gamification to the world. He has given talks at conferences; delivered both off-the-shelf and bespoke gamification solutions; he has delivered training and workshops; researched and presented thought leadership in gamification; taught and guest lectured at universities (Brighton, King's College London and ESCP Europe) and has participated in many discussion panels in events all over the world. He has been on the Professor Game podcast multiple times and has also had guest appearances on many other podcasts. He was the guest on a 1 hour long live television talk-show (with live call-in questions) in 2017.
Pete launched the, now globally renowned, conference Gamification Europe in 2017. The first event in Brighton UK was a great success and its 2018 Amsterdam edition boasted attendees from 35 countries. Since then it has happened in Berlin and online (of course) during COVID. Gamification Europe's aim is to spread best practices and knowledge around the gamification community.
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