Pete is the ideal boost
Whether you want to start, or to close your event, Pete is the ideal boost to get your audience in the right mindset in an (inter)active way.
A very experienced and talented speaker
A natural Chair with extremely developed social skills, a great tone of voice and mimics, a very strong, charismatic and passionate approach, the right touch of humour and professionalism, a very experienced and talented speaker.
Interested in booking Pete?
Fantastic, you can register your interest in having Pete speak at your event by filling our this form. Send us an email with the date and description of your event and we'll get back to you ASAP.
Leader of the award winning gamification consultancy, Gamification+, Pete Baikins has made it his life mission to engage and empower businesses using the power of games. Pete became a pioneer in the industry in 2013 and quickly became a leading expert in its application to business, HR and marketing. In 2014 Pete took the top spot on the rise.global Gamification Guru's Power 100. In 2017 he began Gamification Europe, the premier international gamification conference.
Please note: Pete got married in July 2022 and changed his name from Jenkins to Baikins (a merger of our two names Bailey and Jenkins).
The following video is from Learning Technologies 2017 in London, focusing on gamification as a future technology, where he talked about gamification and how to use it in learning environments.
Pete has been a successful entrepreneur for over 20 years. Originally a CRM systems supplier, he quickly realised that the tools he provided were not being used effectively. Enter gamification for CRM systems and Kevin Werbach's online gamification course. In 2013 the business model was revamped and Gamification+ now focuses on bringing the power of gamification to business.
Pete has taken a diverse approach when bringing his knowledge about gamification to the world. He has given talks at conferences; delivered both off-the-shelf and bespoke gamification solutions; he has delivered training and workshops; researched and presented thought leadership in gamification; taught and guest lectured at universities (Brighton, King's College London and ESCP Europe) and has participated in many discussion panels in events all over the world. He has been on the Professor Game podcast multiple times and has also had guest appearances on many other podcasts. He was the guest on a 1 hour long live television talk-show (with live call-in questions) in 2017.
Pete launched the, now globally renowned, conference Gamification Europe in 2017. The first event in Brighton UK was a great success and its 2018 Amsterdam edition boasted attendees from 35 countries. Since then it has happened in Berlin and online (of course) during COVID. Gamification Europe's aim is to spread best practices and knowledge around the gamification community.
Recent Speaker Engagements
Workshop, Gamify Health, FemTechLab (Online, March 2023)
Workshop, Gamification of Collaboration in Virtual Worlds, Advantage Austria (Metaverse, March 2023)
Workshop, Gamification in HR, King's College London (London, January 2023)
Keynote, Using Gamification to Drive Engagement, CredAbility (Manchester, December 2022)
Keynote, Seven Steps to Gamification Success, GamiCon 2021 (Online, February 2021)
Peer Mentor, (Worthing UK, 2020)
Great talk by @petejenkins about small and affordable #Gamification and sharing great tools to use #GWC16 https://t.co/G6379KKIyP
@petejenkins great talk today. ?
Highlights from Brighton Digital Festival 2016 https://t.co/d3gVVmoYSu via @YouTube @PeteJenkins attractive man.
@BendaFilm @petejenkins Yes, that shirt is great - as his talk was.
@nijay @qubemedia @petejenkins His talk was one of the highlights of today for me.
@petejenkins great listening to you today! ☺ Wish my partner @damiankeyes could have been there to hear yo!
Loving this session on #gamification #cseventt42 some great examples and tips to put into practice https://t.co/6uu4pVQQqy
@petejenkins gamified business card! #GWC16 loved it!!! https://t.co/rhtK73z1n1
Thanks @learntheplanet ! Our speakers were amazing @gregverdino @charlesjenning @petejenkins
What a fascinating evening @brightonchamber #future #business #tech Thank you to amazing speakers & fab host @petejenkins https://t.co/XmHbx5KEB9
Watching @petejenkins speech @ #DigiHR16. Two words: Absolutely. Brilliant. #digital #HR #HRMS #Cloud #InternalCommunications #Collaboration
A whole room of people motivated about #brandadvocacy by @petejenkins #wave17summit https://t.co/MH8HqgPJiF
Oxytocin levels are flowing in T42 #CSeventT42 @petejenkins ? https://t.co/WZAQlm6KM2
#GWC16 Such an inspiring speech about #smallgamification everyone can afford by @petejenkins https://t.co/W0FKflBuxz
Great talk from @petejenkins on #gamification. Interestingly, the fastest growing group of gamers is the over 65s!
Pre 2020 Speaker Engagements:
Webinar for Leeds Business School
Course Trainer, Revolutionise Marketing with Gamification (Bengaluru, India, August 2019)
Course Trainer for Applied Gamification in HR and L&D (Dubai, July 2019)
Course Trainer for Applied Gamification for L&D (Lebanon, July 2019)
Speaking at ACCA Sussex Network (Sussex, July 2019)
Speaking at Singapore Trade Mission (Singapore, July 2019)
Course Trainer for Gamification in Business (Cairo, June 2019)
In-house trainer for Gamification (Cairo, April 2019)
Keynote speaker on Gamification at CASE Europe (Februrary, 2019)
Speaker for Brighton Chamber (February 2019)
The 'All play and no work' Pop-up Breakfast
Pete spoke at a breakfast organised by the Brighton Chamber of Commerce. On Tuesday 12th, over 40 of Brighton's leading business owners, managers and change-makers attended the breakfast to listen to Pete and learn how to harness the power of play. Photographs from the event are available via the link below.
Speaker at Action Asia (Brighton, January 2019) "Exporting Journey" and "Gamified Motivation"
After our BOFTA win, Pete was invited to talk about the Gamification+ journey into exporting and to share a little insight into gamification.
Pete was also involved in a discussion panel later that day.
Link to Action Asia website here:
Speaker at ESPC Europe (London, November, 2018)
Speaker at the Brighton Summit (Brighton, October 2018) "The Lego® Serious Play® Challenge: 3D modelling to evoke new ideas"
Our session at the Brighton Summit was a great success. Find out more about this event in this blog post: https://gamificationplus.uk/buckets-of-win-gamification-plus-at-brighton-summit-2018/
Brighton Summit website: https://brightonsummit.com/speakers/vasilis-pete-and-kira/
Chair for Gamification Europe Masterclasses (London, June 2018) "Gamification"
Read the blog post in which we discuss the event here: https://gamification-europe.com/gamification-masterclass-in-review/
Masterclass for Learning Network (Bucharest, June 2018) "Redefining Business Through Gamification"
Keynote speaker for ChangSchoolTalks (Toronto, May 2018) "Big Data and Gamification: A formula for engagement success in the future"
Keynote speaker for Human Resources Online (Kuala Lumpur, March 2018) "Gamification for Talent Attraction"
Keynote speaker at Gamification & Interactive Experience Meetup (Singapore, March 2018) "Gamification 101 in Employee Engagement"
Keynote speaker for Yoogma Business Events (Bangalore and Mumbai, February 2018) "Gamification in HR & L&D"
Keynote speaker at Wave 2017 (London, November 2017) "Gamification: how to motivate brand advocates"
Keynote speaker at British Port Association (London, November 2017)
Keynote Speaker at ESCP Europe (London, UK, October, 2017)
Keynote at Game Thinking Asia 2017 (Kuala Lumpur, August 2017)
Keynote Speaker at Talent Ecosystem Conference (Kuala Lumpur, August 2017)
Keynote Speaker at Green Growth Conference (Brighton, February 2017)
Keynote Speaker at Learning Technologies Conference (London, February 2017)
International Speaker on Gamification at DigiHR Conference (Athens, November 2016)
Course Trainer at HR Reborn (November, 2016)
Course Trainer at RHRG2016 Redefining HR through Gamification (Singapore and Malaysia, October 2016 & April 2017)
Speaker at GWC16 Gamification World Conference (Madrid, October 2016)
Speaker at CEGOC Digital Transformation Summit (Lisbon 2016)
Next Generation Corporate Universities: Advanced Executive Learning
(Barcelona, May 2016)
Keynote at Learning Technologies Conference (London, February 2016) - Gamification at large and in learning
Folks I'm calling it-this is my favourite session of #LT16uk ! Please watch @petejenkins & have him completely widen yr parameters 4 training
@SarahLHeth (4th Feb 2016)
Panelist at Learning Technologies Conference (London, February 2016) - Instructional Design Is Dead
Love @petejenkins design for his card. #Gamification doesn't always have to be digital! #idisdead #LT16uk
@SarahLHeth (4th Feb 2016)
Keynote at British Council SIEM (Edinburgh, December 2015) - Subtle engagement and outright fun
@petejenkins great presentation! #siem2015 thank you for showing us how to play!
@GFerriday (10th Dec 2015)
Speaker at Gamification World Congress (Barcelona, November 2015) - Can a gamified CRM really be fun to use?
Amazing 2nd day at #GWC15. Many inspiring people such as @AnCoppens @BartBriers @daverage @petejenkins @dmeusburger @marigo and way more.
@thijsdevries (11th Nov 2015)
Chartered Institute of Marketing CIM Presentation on the 6 C’s of gamified marketing (July 2015)
American Express (Brighton, 2014)
Blog post relating to this event is available here:
Brighton Chamber & Digital Festival event on new technology for business
This event was broadcast and recorded as a Google Hangout, so you can watch it now at: https://plus.google.com/events/cirbuf2k9r3li609f428ga59uls
Pete’s short talk on Gamification starts 35:15 minutes in and there’s an excellent panel discussion that starts at around 1:23:55 minutes in.
A presentation from 2014, which Gamification+ was still called e-Advantage Solutions!
Find a link to our blog post which covered this event here: https://gamificationplus.uk/gamifying-digital-competition-collaboration-work-best-bdf2014/