This page contains the gamification resources we have created and curated. Find them below!
Discover how to drive customer engagement through applying gamification to your marketing
Our founder Pete Baikins was commissioned by 3radical to research the future of customer engagement, and particularly to find out how gamification can help, and is already helping, with driving brand loyalty and increasing sales.
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Our Gamification Design Framework
Pete in Gamification Land
Play our game "Pete in Gamification Land" and be get a free copy of our Gamification Project Design Gramework!
Big Data and Gamification White Paper
Our founder Pete Baikins was commissioned by Intelestream to research how best to leverage big data through the use of gamification to engage, empower and upskill employees. This paper describes how gamification can help, and is already helping these HR processes.
Gamification+ Reading List
Ever wonder where to start on gamification journey? There are so many excellent resources available...
What we've done is assemble a master list of our personal favourites. You can fill out the data form below to get a copy.
Gamification Europe
One of our biggest events of the year is organising Gamification Europe.
We have made a playlist of every talk video which is available on YouTube with the button below.
We've also added every video onto a growing list below if you'd like to choose from any on the videos below.
Videos from 2017
Videos from 2018
Cover Story of Winning Edge
Pete’s story on gamified CRM was the cover story for the Institute of Sales and Marketing Management (ISMM) magazine 'Winning Edge' in December 2015. Below is the article presented in Slideshare.
In this article, Pete “analyses the merits of gamification for a sales CRM system, and hints at the possibilities it holds for a company’s salesforce in the future”.
Gamification+ Podcasts
We are active guests on various podcasts in the realm of gamification and beyond. We've embedded all the podcasts below that our team members have been involved in.