Course Outline – Day 2
5. Player types – understanding employee motivations Understand how to profile & segment employee groups into different player types to choose the right gamification techniques to use with them.
a. Marczewski’s Player Types Hexad
b. Hexad Application Type Analysis
c. Intrinsic vs Extrinsic rewards
d. SAPS rewards framework
e. Group work – non monetary rewards that will work in your organisations.
Case study: Qoo10, Singapore
6. Choosing gamification design frameworks for HR This will also be useful for people who don’t want to actively create gamification strategies themselves but need to know how it works to enable them to manage others (including external agencies) who create and run gamification platforms on their behalf.
a. Infusing strategic thinking into gamification
b. Linking design to your business objectives
c. Werbach’s Gamification Design Framework
d. Jenkins’ 6C’s Framework for Gamified Communications
e. Group work – creating a gamified communications campaign.
Case study: DBS Bank, Singapore
7. Pitching your gamification project How to make your project enticing and irresistible to all stakeholders.
a. Get buy in from decision makers and budget holders
b. Overcoming common objections - discussion
c. Get buy in from your team:
i. raise awareness of the project
ii. improve initial adoption
iii. maintain the project, refine and refresh
d. Pitch your gamification project
Case study: Changi Airport, Singapore
8. Implementing gamification and follow-up planning Develop the knowledge, understanding and skills to plan effective human resources gamification projects for your organisation, as well as how to avoid common pitfalls.
a. Is Gamification the right answer for your requirement
b. Choosing a technology platform or partner
c. Dealing with high achievers in your game
d. GAMIFICATION+ Project Implementation & Review Checklist
Case study: Nissan, Japan