Pete Jenkins speaks on Gamification at American Express First Thursday event


American Express Technology run a monthly speaker event (called ‘First Thursday’) for staff at Amex where they invite someone from the external tech community to talk to them about something new and exciting in the world of technology.

Our founder Pete Jenkins was asked to speak at their September 2014 event on the topic of Gamification. There was a good turn out of around 40 people from Amex (and a couple from Nixon McInnes) and a lot of interest in how to apply the techniques of gamification to all sorts of internal and external processes and technologies.

We’re looking forward to seeing what they come up with.

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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