Pete Jenkins receives Profitnet Hero Award


The University of Brighton held a special event on Thursday 21st January to celebrate the success of Profitnet; an innovative peer to peer business support programme they have developed for small and medium sized enterprises and the first of its kind in the UK.

The event marked the last twelve months of the programme and acknowledged the achievements and champions amongst the Profitnet groups in Sussex with four member awards, which were presented alongside film footage showcasing the winner’s accomplishments. The awards criteria was based on practical application of the knowledge transfer and peer collaboration that has taken place amongst the network over the last year, to real life business development, innovation and growth.

Peter Jenkins, Managing Director of e-Advantage Solutions Ltd was presented with the Profitnet Hero award.

The event was attended by over two hundred guests including individuals from a diverse range of businesses and organisations. These included Celia Barlow, Labour MP for Hove & Portslade, senior representatives from Brighton & Hove City Council and the South East Development Agency (SEEDA) and University of Brighton Governors.

The evening also featured an inspiring keynote address from University of Brighton honorary graduate and global entrepreneur, Marc Koska, inventor of the K1, one use syringe and founder of the Safe Point Trust. He commented: “Bringing the whole business community together, Profitnet recognise the importance of communication and knowledge. These awards actively celebrate members who have achieved outstanding results.”

Since its inception in 2004, the Profitnet programme has helped over 600 hundred businesses in the UK, Ireland and South Africa. This unique learning network fosters peer to peer learning and drives innovation, by allowing its members to exchange knowledge and experience, while tapping into the specialist resources and expertise of the University.

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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