Pete Jenkins and the International Gamification Confederation



We’re passionate about gamification. In fact, we’re so passionate that our very own Pete Jenkins is co-founder and Treasurer of the International Gamification Confederation.

The International Gamification Confederation (GamFed) leads, unites and fosters the interests of industry practitioners, vendors, consultants and educators worldwide for the benefit of the Gamification market.

GamFed is aimed at:

  • Promoting the gamification market
  • Helping networking
  • Ensuring consistency in business practices
  • Lobbying at an international level for legal issues
  • Helping with market vision and market data
  • Ensuring consistency in training and standard level

e-Advantage Solutions are proud to be involved in developing the gamification industry internationally and working towards a more gamified world for all.

If you want to be a part of the Gamification revolution then why not consider becoming a member and discovering the rewards yourself, or get in touch with us to discuss how you could use gamification in your business.

Stay up to date with GamFed by liking the Facebook page and following us on Twitter.


About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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