On the future of gamification – what if businesses played more games?

November

21

0 comments

If you’ve ever wondered how play, psychology, and business strategy intersect, this episode of The Possibility Club podcast is a must-listen. Hosted by Richard Freeman, the conversation with Pete Baikins, international gamification expert and founder of Gamification+, explores how game mechanics can transform the way we work, learn, and lead.

🧠 Why It’s Worth Your Time

Pete doesn’t just talk theory. He shares real-world applications of gamification in business, education, and even health. Whether you’re an HR leader, educator, innovator, or business owner, this episode offers practical insights into how playful thinking can drive serious results.

🔍 Highlights to Look Out For

  • The Power of LEGO Serious Play
    Pete explains how using LEGO in workshops helps teams rapidly build shared understanding and co-create strategy in a tactile, visual way.
  • What Gamification Really Means
    It’s not just about points and badges. Pete breaks down how game mechanics like time limits, team competition, and feedback loops can be used to boost engagement and productivity.
  • Ethics in Gamification
    Pete shares why he turned down a speaking gig at a gambling conference, and why ethical design is crucial when influencing behavior.
  • Gamification for Culture Change
    From onboarding to innovation, Pete discusses how gamification can help embed company values and refresh organisational culture.
  • Games for Good
    Hear how Pete’s students are using gamification to tackle sustainability and health challenges, and why games can be a force for social impact.
  • The Future of Work Meets Play
    Imagine a to-do list that adapts to your energy levels and preferences. Pete explores how AI and gamification could personalise productivity in the workplace.

🎯 Who Should Listen?

  • Business leaders looking to boost employee engagement
  • HR professionals exploring innovative training methods
  • Educators interested in experiential learning
  • Anyone curious about the psychology of play and motivation

Listen now here:

About the author, Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award (an export award) from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 25 years Pete has built and sold two businesses. One was in security software and one was a telecoms and internet connectivity business.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>