New Team Member – George Cohen

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When I chose Business Management as my university course, I had very little idea of what I hoped to do after Uni other than the nowadays generic answer ‘something to do with business’. Nothing changed until my second year, when I chose Gamification as an elective module. Within the first two workshops, I knew this was very different to anything I had ever studied before. We played board games at first and then learnt about the huge variety of ways that the mechanics of these games could be applied to business environments. This was the only module that truly fired me up and made me think of my future work prospects in a serious way.

I was lucky enough to land a part-time position at Gamification+ helping to manage the company’s marketing campaigns, allowing me to gain a real insight into what a job in this industry would be like.

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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