New Strategy Director Jes Baikins Welcomed To Our Team


Photo of Jes Baikins - Strategy Director

We are delighted to announce that Jes Baikins has officially joined our team at Gamification+. Jes has been supporting our work behind the scenes since late 2020. She has been particularly involved in the successful delivery of our last two Gamification Europe conference events.

Jes founded the company Crowdfund 360 where she has helped her clients raise over £5 million and advised on a huge variety of projects, with workshops for the UN and EU and as a mentor for many international startup labs. She is a natural gamifier with an innate understanding of the rewards structures and motivations need to build a crowd and then get them involved. She also has a great track record in working with gamified education products in this market. Her experiences, combined with her work as primary school teacher, have inspired her interest in gamification and education, so expect to see more from us in this area!

In short, Jes brings strategic vision (among many other skills) to the team and, we have realised, is the Yin to Pete’s Yang, bringing balance to our endeavours. Here’s to a bright future for Gamification+.

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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