New player added to the e-Advantage team


Today marks an important chapter in my life. It is the first day of my marketing internship at e-Advantage Solutions. It is especially important to me as it will be the first time that I am able to put my degree in Business and Management, which I earned from Sussex University last year, to use. Surprisingly, there is very little marketing research involved in washing pots and pans, counting factory inventory, or handing out free beer to wide-eyed campers at Reading Festival (whose eyes would open even wider once they tasted how bad it was). No, this is a proper job, for a proper company, where I hope to gain some proper business experience. Even after only one day I have learned more about running a business than I knew this morning.

I am really interested in the gamification service that e-Advantage Solutions offers, and look forward to learning more about it. I am a keen game player myself; video games have been a part of my life since I was 5 years old, when I got my first games console, the Sega Master System II. Unfortunately I won’t be playing the Xbox One all day (which I may or may not have hoped), but I will be completing a bunch of useful tasks with a clearly defined path, completing challenges and hopefully having fun along the way. I am excited about earning a coin for writing this post! (virtual currency)

Other tasks I will be carrying out during my internship include writing up case studies for the company, preparing a presentation for pitching a new game, and especially important to me I think I will be researching and creating a marketing page for two new industries that the business wants to focus on. I am grateful to Pete, e-Advantage Solutions and the University of Sussex for this opportunity and look forward to the next 10 weeks. That’s not to say I won’t be trying to earn enough coins to spend on a day off!


About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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