International Horizons Case Study – using CRM to provide easy access to client information


International Horizons Home PageCompany Profile

International Horizons is a family run business with a combined experience of over 45 years in the property market. They specialise in overseas properties and market properties and investments in a number of different countries across the world. They offer clients friendly, experienced advice and hope to build a long-term relationship with their clients.

Business Situation

International Horizons have an ever growing client base and it is their aim to ‘build a long term relationship with you’. Therefore, they needed a system that could integrate all client information together and be stored in one place where all employees could easily access the information.

Technical Situation

When International Horizons first contacted e-Advantage six years ago they were using paper for everything which meant customers questions could not be dealt with quickly and efficiently. Furthermore, there was no network connecting office computers and some information and emails would be on separate computers which lead to a loss of leads and a failure to follow up leads.


In 2006 e-Advantage provided International Horizons with eLink CRM which enabled International Horizons to integrate all their clients information and emails in one easy to reach place. Less paper and a more efficient and organised way to file all the information they needed.

To keep up to date with technical changes e-Advantage were pleased to provide International Horizons with Efficy CRM in 2011. Efficy is a great upgrade from eLink as it works on more platforms and browsers including Chrome. Other technological developments within Efficy mean it is faster and easier to use and has the added feature of strong Outlook integration.


International Horizons are happy with the CRM software we have provided them over the last six years as it enables them to find answers quickly and they no longer suffer from lost leads. Melanie Scrace also commented how ‘the service runs smoothly and is always up’.  Also because the service is accessed over the internet International Horizons haven’t had to invest in a server or network for the company which has saved them money.

The upgrade into Efficy CRM has continued to keep their customer details in one place but is faster and easier to use. Finally, Melanie says she “Couldn’t be without it“.

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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