Infinite Gamification – Toby Beresford interviewed by Pete Jenkins


The newly published book Infinite Gamification by Toby Beresford tells us how to create sustainable scoring programs to influence behaviour at work and at play. It is aimed at leaders working on small or larger programs and is a practical guide to the methods and pitfalls involved.

In this interview hosted at the Gamifiers Meetup in the UK, CEO of Gamification+ Pete Jenkins asked author Toby Beresford about some of the highlights, examples and interesting gotchas he writes about and how we can learn more from these.

Lots of great takeaways in this interview!

Toby Beresford is Head of Client Engagement at Magic Freebies, CTO for The Running World Cup, CEO and founder of and often seen on Sky News as their expert commentator for social media and technology current affairs.

Pete Jenkins is CEO of Gamification+ Ltd, Lecturer at University of Brighton, Founder of The Gamification Awards, Chair of Gamification Europe, Export Champion for the Department for International Trade and Honorary Ambassador for GamFed.

Watch the full interview now

The book Infinite Gamification can be found and purchased on Amazon here:

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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