Stop losing users after the first 30 days. Fix your engagement loops and drive long-term behaviour change with a dedicated executive expert.
The Engagement Problem
You spend millions acquiring users. Then they drop off after three days.
Many health and sustainability platforms fall into this “Valley of Despair” because they rely on superficial points and badges. Slapping a leaderboard onto a confusing user journey frustrates people. Long-term retention requires deep psychological scaffolding based on Self-Determination Theory.
You need a behavioural strategy built directly into your product roadmap. You need a Chief Gamification Officer.
What is a Fractional Chief Gamification Officer (CGO)?
A Fractional CGO sits on your executive team for one or two days a week. You get expert behavioural science and system design without paying a £200,000 permanent salary.
I build your engagement engine. I integrate it with your product and HR teams. I then train your internal staff to run the systems themselves.
Who I Work With
I work directly with scale-ups and enterprises in three specific sectors:
⚕️ Health Tech & MedTech: We solve patient non-adherence. I design intrinsic motivation loops to keep users engaged with digital therapeutics. We turn difficult health routines into daily habits. My gamification strategy helped Good Boost secure £1.5M in funding.
🌍 Sustainability & Climate Tech: We turn abstract ESG goals into real-world actions. Your company can prove to regulators and investors that you actively drive consumer or supplier behaviour change.
📱 Consumer Apps: We double your Lifetime Value (LTV). I connect your product and marketing teams to redesign onboarding loops. This turns casual users into passionate brand advocates.
How We Work Together
Choose the level of executive support that matches your funding stage.
1. The 30-Day Behavioural Audit & Blueprint
You know your platform leaks users. I audit your user journeys, find the exact motivation drop-off points, and give you a Gamification Blueprint to fix the leaks. This gives you immediate clarity before your next funding round.
- Ideal for: Startups needing immediate user retention fixes.
- Deliverable: A comprehensive behavioural diagnostic and a step-by-step product roadmap.
2. The Retained Fractional CGO
I join your executive team on a 6 or 12 month retainer. I lead your behavioural design strategy, oversee vendor selection, and manage your product managers. We tie gamification directly to your core business KPIs like Daily Active Users and Retention.
- Ideal for: Funded tech companies needing top-tier leadership.
- Deliverable: Hands-on C-level leadership, team training, and measurable engagement ROI.
3. Strategic Advisor & Board Member
Early-stage startups raising capital often need expert oversight. I provide monthly strategy sessions, executive advice, and board-level representation. You get the credibility of an industry expert for your investor pitch decks.
- Ideal for: Startups raising capital.
- Deliverable: Monthly strategy calls and advisory support.
22+ Years of Behavioural Design Leadership
When you bring me onto your board, you gain access to decades of global gamification authority.
- Global Industry Leader: Former Chair and Honorary Ambassador of GamFed (International Gamification Confederation).
- Community Builder: Founder of Gamification Europe and co-host of the Health Points podcast.
- Academic Rigour: Guest Lecturer on Gamification at King’s College London, ESCP Europe, and the University of Brighton.
- Proven ROI: A clear track record of helping startups secure millions in innovation funding through research-driven gamification strategies.
Start building intrinsic motivation into your platform.
If your platform suffers from high churn or poor onboarding, let’s find out if a Fractional CGO fits your board.