Google makes Tablet technology affordable for your business


I feel a fierce competition is upon us, the candidates have been chosen and now the battle must begin. But who will survive in this war? Which Tablet will emerge triumphant?

That’s right; I’m talking about the new release of the Google Nexus 7 Tablet announced this week just one week after Microsoft announced their new Tablet named Surface. Both are set to rival the Apple’s iPad, both offering ‘unique’ features. So we have seen what the Microsoft Surface has to offer and I must admit it is pretty impressive but what makes Google think they can rival both Microsoft and more importantly Apple?

Google is always surprising us, not long ago they announced the ‘work in progress’ Project Glass which if successful could blow all Tablets out of the water. But for now Google want a slice of the Tablet market cake and have differentiated themselves in true Google fashion.

Take their new software as an example, Jelly Bean Android. Only Google could come up with a name that makes you go a little soft and squidgy inside. Of course it has nothing to do with the fruity, brightly coloured chewy sweets but it gives the emotive feeling of childhood playtime and that is exactly what Google are trying to achieve.

The Google Nexus 7 Tablet has been created to bring you the best of Google in a super thin, light and portable device that’s optimised for Google Play. And who wouldn’t want a gaming and entertainment device which also works as a tablet?  Google are not only rivalling Apple and other Tablet manufacturers but they are also entering a head to head battle with Amazon.  The Kindle offers a new way of reading on the go but imagine being able to read, browse and play your favourite games on your commute to work.

Ok so it sounds like any other Tablet device with a heightened emphasise on gaming but priced at £159 I would say Google are almost giving it away.  Priced this low means businesses have the opportunity to supply their employees with the device should they wish to. It sure beats providing company laptops and phones and has all the benefits that any business person would need in order to work efficiently where ever they may be. As long as employees aren’t too distracted fighting dragons in the gaming world!

The Nexus 7 is proud to be the first device which ships with the Chrome browser as its standard browser, not such a surprise though considering it is a Google product. However, the Nexus 7 does offer some truly unique features for such an affordable price. Firstly it is only 7 inches in size which makes it even easier to carry around.  But one particular app I find impressive is the new Google Maps. Imagine being able to check out the inside of a restaurant or café where you are interested in holding your next meeting. Well you can do just that with the Google maps ‘see inside’ function. What is more is you can navigate yourself around within the building using ‘compass mode’.  With the faster version of this feature it can make you feel like you are really there.

Another highly useful feature for employees is the offline mode for maps and saved routes. So if for example your employees are requested to meet with a client they can search the place beforehand and save onto the device in offline mode. No more worry about connectivity and downloading maps in an area with poor signal, no more lateness and therefore satisfied clients.

The Google Nexus 7 is potentially a major player in the increasingly important Tablet market. Furthermore, it gives businesses both large and small the opportunity to invest in technology which could give it a great competitive advantage especially in such a bleak economic environment.

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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