Gamifying Digital – Does competition or collaboration work best? BDF2014

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Gamifying Digital - Competition vs Collaboration

e-Advantage are proud to have organised an event on Gamifying Digital – Does competition or collaboration work best? – 2014 which is coming up on September 24th in the 2014 Brighton Digital Festival

Gamifying Digital - Competition vs Collaboration

When most people think about why people play games they assume that we are most highly motivated by competition. Is this really the case? How can we apply gamification to digital projects?

Are you thinking about using gamification in your digital projects to increase engagement of your users or improve sign up rates?

When most people think about why people play games they assume that we are most highly motivated by competition. Is this really the case? If it is, does competition work well for online and digital situations?

We’ve got some great speakers and experts who will discuss what works theoretically and in practice. We’ll probably have some fun along the way too.

Agenda:

6.00pm – Networking and welcome drink
6.30pm – Introduction by Pete Jenkins of gamification consultancy e-Advantage Solutions Ltd. Pete is also Entrepreneur in Residence at the University of Brighton and Treasurer of GamFed (International Gamification Confederation).
6.40pm – Nick Price from Of Things Immaterial will frame the subject with a short talk about the evolution of collaboration in society
7.00pm – Dr Penny Simpson is a Principal Lecturer at the University of Brighton and is a member of CROME (Centre for Research on Management and Employment) will tell us about competition.
7.30pm – Toby Beresford is Founder of Leaderboarded and regular contributor to Sky News as a social media expert will be talking about collaboration.
8.00pm – Questions from the audience
8.30pm – Further networking and drinks

Sponsored by e-Advantage Solutions Ltd and supported by 68 Middle Street @68middlest and The Web Shot Company. With thanks to Hepworth Brewery for sponsoring the beers.

68 Middle Street

The Web Shot Company

Hepworth Brewery

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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