The main purposes of gamifying a CRM is to increase productivity and sales. By gamifying the CRM, it will motivate your workforce help them to enjoy their work. A wide range of game techniques are utilised within CRM systems including:
- Individual and team challenges
Setting a challenge that is just the right difficulty for the user can seriously improve the productivity and efficiency of your business. Once engaged in the challenge, staff are far more likely to want to complete the task, and complete it to a higher standard. Alongside this, staff feel a sense of intrinsic achievement once they have completed a challenge. Combine this with a relevant external reward and you can have a motivated workforce!
- Public leader boards that rank on various metrics
Sales people love a bit of competition. By adding a leaderboard, users can easily compare themselves to others. Healthy competition can promote workforce bonding, and will give users that necessary push to try and beat each other. Leaderboards can reset every week or month, so everyone has an opportunity to stay on top!
Through gamification we are able to reward staff, letting individuals play to their strengths, which successfully leads to the team as a whole hitting targets.
Check out the cover story on gamified CRMs in ISMM's "Winning Edge" magazine
- Fast and frequent feedback to the user
These include: notifications, points, badges, levelling up and prizes, on-boarding, often through small quests or missions – to speed up the productivity of new starters and train users to use more features. This allows users to be fully educated on the CRM and gives them a few handy tricks of the trade. Additionally, the fast on-boarding process establishes users as part of the business and CRM quickly. This substantially decreases the likelihood of staff from leaving due to disillusionment with the system. What more could you want?
- Social networks
Social Bonding is important. With a gamified CRM, users benefit from activity feeds, conversations and learning from each other. Staff can establish status which allows for recognition and praise. This social activity fuels conversations and becomes a talking point within the office, which establishes workforce comradery.