Today’s customers primarily connect to the world via their mobile devices. Smartphones are access points allowing us to organise our lives, to connect with friends and colleague via social networks and to research and purchase products.
Recognising this 3radical has designed the Voco platform to support a ‘mobile first’ approach. Voco enables marketers to create gamified iOS and Android apps with minimal effort. Apps can be deployed in a matter of days as opposed to weeks or months without requiring the technical resources or expense often associated with custom app development. Zizzi's (see below) were able deliver their app in just six weeks.
Despite Voco’s ability to simplify this process, the resulting apps deliver unprecedented levels of engagement. This is thanks to the platform’s ability to deliver personalised challenges and rewards via the app channel.
Rewarding consumers for engagement in this way has dramatic results, as Dell Singapore, DBS bank and Zizi's have found out.
- DBS Bank
- Dell Engage
Initial results from the campaign have already seen a three times increase in email click through rates, an engaged audience of repeat players and significant social sharing reaching new customers.
Consumers are able to access an online scratch card via their smartphones on Zizzi’s Facebook page and mobile optimised website, driven by the 3radical Voco platform. Rewards include instant vouchers and entry into a draw for the opportunity to train with England Rugby teammates, Jonny May and Alex Corbisiero or to win a trip to New York. Consumers can increase their chances of winning by supporting Stand Up to Cancer, getting friends involved socially, visiting Zizzi and redeeming vouchers and over time through a range of additional motivational mechanics both in and out of restaurant.
Voco can be used to layer gamification into existing apps enabling brands to reconnect with consumers and encourage them to interact with new offers and content. This approach has been successfully used by DBS Bank who have recently used the 3radical platform to re-invigorate their ‘Lifestyle’ rewards app.
Powered by Voco, the ‘Lifestyle’ app promotes thousands of personalised and gamified offers to DBS credit card customers based on their location and other attributes. Since implementation month-on-month app engagement rates and offer redemption rates have risen dramatically.
Creating an ‘out-of-the-box’ gamified app, known as Dell ‘Engage’, they have been able to generate over half a million impressions of peer shared content, touching nearly 20% of Singapore’s population.