Brighton Gamification Meetup – Gamification By The Sea


Gamification+ hosted a meetup on the 9th of November on gamified apps, tools and software. The event was very successful due to our amazing audience and speakers. This is a summary of what happened at the event as well as the videos that we recorded of every presentation:

The speakers had 5-10 minutes to talk about an app they liked, either something they had made themselves or they have used and has an interesting element of gamification in it. 

Our purpose was to run a community led event that would encourage all participants to take place and offer us their own insight and opinion on gamified applications they have used. 

 I think we achieved that as after each presentations there were quite a lot of questions that ended up being really interesting conversation on gamified apps on their own. 

Our first speaker was Shane Fumagall, Gamified Marketer at GAMIFICATION+ who talked about an environmental app called Ecosia.

Ecosia is a search engine which plants trees every time you search. It's the kind of gamification that players tackle an epic call to action to save the planet. The perfect fit for philanthropists.

In his presentation Shane also explored the idea, if Ecosia could use gamification elements to compete with multinationals like Google which dominates the market. Shane believed that gamification is one of the only viable ways that Ecosia could differentiate itself from Google enough to give it a USP.

Coming up after Shane was Sabrina Bruehwiler talking about gamification and narrative.

She spoke about Erase All Kittens, a gamified tool to help people learn the basics of coding. She emphasised on how narrative is powerful even in cases that it's not really serious like in Erase All Kittens. Very interesting application as we got to play a bit. We hope the developers will be able to further develop it. 

Third presenter of the evening was Vasilis Gkogkidis, Gamification Consultant at GAMIFICATION+ talked about an app he has been working on called "The Manager's Path".

He talked about how gamification and learning are a natural match and being able to learn in stress free environments without the fear of failing is what gamification can help learning and training with. The aim of "The Manager's Path" is to help new managers across all industries, develop positive managerial skills that will aid them in their everyday tasks.

The part that stood out to me about Vasilis' presentation is how well the app combines a common theme to make the user feel like they are on a single and complete journey. It is a powerful storytelling technique which will surely be apt in teaching managers how to manage.

Dan Atkins, Principal Consultant at JFDI Consulting talked about JFDI's gamified Sharepoint on-boarding app. JFDI are a Microsoft Gold Partner and we partnered up with them to design this on-boarding system. With this knowledge, they created a gamified Sharepoint app which guides users through the on-boarding process. Onboarding is the crucial first step in gamification, and this app is a useful example of an interactive and real life example of gamification in the workplace.

Dan gave us some examples of the gamification techniques they have been using through a very interesting video that demonstrated the different levels and achievements that players can reach while learning more about Sharepoint. 

Last speaker of the day was Max Eaglen, director at Platform Group, where the event was hosted.

Given the chance we need to thank Platform Group for the great hospitality they offered us. Their huge 4K touch screen was impressive to say the least. 

Max talked about Co:Lab which is a suite of applications designed specifically for use in Customer Experience Centres. The apps gamify the process of work shopping. The apps cover everything from simple show and tell interactives to discovery tools that help you sort, prioritise and ideate, and include data visualisation that harvest information from the net to help inform decision making.

Finally we need to say a big thank you to everybody that came, and everybody that watched the stream of the event. A big thanks again to Platform Group who allowed us to use their venue.

We are really looking forward for the next gamification meetup not only in Brighton but all around the world. 

Please let us know if you plan on organising an event like this one and maybe we can drop by, give a talk or just attend and get to learn about new and exciting gamification ideas and tools! ​

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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