Gamification Training

The Intersection of Theory and Practice

I’ve always believed that the best way to understand gamification is to live where it’s built, where it’s taught, and where it’s debated internationally. My work is a continuous feedback loop: the insights I gain from working "under the hood" of a client project today often become the case studies I can teach at universities tomorrow.

For me, training isn't about delivering a static curriculum. It’s about sharing a synthesis of three distinct worlds:

• The Front Lines: My most valuable lessons come from working alongside my clients. Whether we’re designing for Good Boost, Circlr.io, or Vape Escape, we are learning together what it takes to change behaviour in the real world. I bring the practical "nuts and bolts" of these successes, and the honest lessons from the challenges, directly to your team.
• The Lecture Hall: As a visiting lecturer at King’s College London, ESCP Europe, and the University of Brighton, I teach the fundamental behavioural science that underpins every successful strategy. I bring that same level of academic discipline to our workshops, ensuring your team has a rigorous foundation to build upon.
• The Global Stage: Through years of hosting the Gamification Europe conference and co-hosting the Health Points podcast, I’ve had a front-row seat to the best work being done globally. I’ve absorbed the best practices (and the cautionary tales) from innovators across every continent, giving your team a truly international perspective on engagement.

Where we focus: Health & Sustainability

We’ve spent 25 years working across almost every sector, but we’ve found that our training has the most impact when it's "dialed-in" on the areas where behavioural design truly changes lives:

• Supporting Long-Term Health Journeys
  We help health-tech founders and clinical teams understand the bridge between a medical goal and a patient’s actual daily habits. We look at how to move past short-term motivation to create a sense of empowerment that sustains a person through their entire recovery or wellbeing journey.
• Designing for Sustainability & Environmental Action
  Sustainability only works if people stay engaged. We take the lessons learned from grassroots campaigns and tech-led innovators like Subsee.ai and show your team how to turn environmental goals into rewarding, collective habits.

How we work together

My approach to training is built on facilitated problem-solving. I use clear, narrative-led frameworks to help your team navigate the complexities of behavioral design. My goal is to upskill your people so they don't just follow a manual, but learn to think like behavioural designers themselves.

• Strategic Design Workshops: We use a structured narrative to frame the challenge, then move quickly into co‑design sessions where we visualise and shape solutions together. We tackle a specific problem your team is currently facing, ensuring that academic theory meets the practical reality of your product.
• Ongoing Mentorship & Coaching: Often as part of our Fractional CGO service, I provide long-term mentorship to your product leads. We stay in the conversation together, refining the strategy as your data and community evolve.
• Leadership Briefings: High-level sessions for executives who need to understand how gamification can solve "wicked" problems and drive a fundamental shift in how their organization thinks about engagement.

Let's have a conversation

If you’re ready to move past one-off tactics and build a team that truly understands the "why" behind user engagement, I’d love to help.

"One of the best learning experiences of my career. It has been a pleasure focusing on real project challenges with a group of such intelligent and engaged professionals across different industries." - Deborah Garfen, Product Designer, British Heart Foundation