Pete Baikins – Gamification Speaker

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Loved this talk on #gamification and wholly recommend downloading it rather than squinting at my snaps of the slide… https://t.co/dUd0snDAz4

Heather DeLand

Magnificent case study. Thanks so much for being here, @petebaikins - keep up the good (and playful ;-)) work!! #FutureZoneSummit

Medienetzwerk.NRW

@BendaFilm @petebaikins Yes, that shirt is great - as his talk was.

Joerg Burbach

Watching @petebaikins speech @ #DigiHR16. Two words: Absolutely. Brilliant. #digital #HR #HRMS #Cloud #InternalCommunications #Collaboration

Silvana Theodoropulu

Frank, open, funny and heart-warming business journey talk from a Pete Baikins @brightonchamber #chamberbreakfast

Inspiring People HR

Highlights from Brighton Digital Festival 2016 youtu.be/ydef1m11tNA via @YouTube @PeteBaikins attractive man.

MariadPDC

@petebaikins on fire at #digihr16

Ade McCormack

Great talk @petebaikins about affordable tools. #GWC16 #gamification

Pedro Crespo

Pete Baikins - Speaking 

Gamification speaker Pete Baikins

The following video is from Learning Technologies 2017 in London, speaking on gamification as a future technology, where he talked about gamification and how to use it in learning environments.

Interested in booking Pete?

Biography

CEO of the award-winning gamification consultancy, Gamification+, Pete Baikins has made it his life mission to engage and empower businesses using the power of games. Pete became a pioneer in the industry in 2013 and quickly became a leading expert in its application to business, HR and marketing. In 2014 Pete took the top spot on the rise.global Gamification Guru's Power 100. In 2017 he began Gamification Europe, the premier international gamification conference.

Please note: Pete got married in July 2022 and changed his name from Jenkins to Baikins (a merger of our two names Bailey and Jenkins).

Pete's story

Pete has been a successful entrepreneur for over 20 years. Originally a CRM systems supplier, he quickly realised that the tools he provided were not being used effectively. Enter gamification for CRM systems and Kevin Werbach's online gamification course. In 2013 the business model was revamped and Gamification+ now focuses on bringing the power of gamification to business.

Pete has taken a diverse approach when bringing his knowledge about gamification to the world. He has given talks at conferences; delivered both off-the-shelf and bespoke gamification solutions; he has delivered training and workshops; researched and presented thought leadership in gamification; taught and guest lectured at universities (Brighton, King's College London and ESCP Europe) and has participated in many discussion panels in events all over the world. He has been on the Professor Game podcast multiple times and has also had guest appearances on many other podcasts and TV shows.

Pete launched the, now globally renowned, conference Gamification Europe in 2017.  The first event in Brighton UK was a great success and its 2018 Amsterdam edition boasted attendees from 35 countries. Since then it has happened in Berlin, Utrecht, London and online (of course) during COVID. Gamification Europe's aim is to spread best practices and knowledge around the gamification community.

Recent Gamification Speaker Engagements

  • Workshop, Gamification in HR, King's College London (London, January 2025)

  • Chair, Gamification Europe Conference, Royal Society for Arts (London, December 2024)

  • Seminar, Gamification for Business, Santander Works Cafe (Jersey, April 2024)

  • Workshop, Gamification in HR, King's College London (London, January 2024)

  • Chair, Gamification Europe Conference (Utrecht, October 2023)

  • Workshop, Gamify Health, FemTechLab (Online, March 2023)

  • Workshop, Gamification of Collaboration in Virtual Worlds, Advantage Austria (Metaverse, March 2023)

  • Workshop, Gamification in HR, King's College London (London, January 2023)

  • Keynote, Using Gamification to Drive Engagement, CredAbility (Manchester, December 2022)

  • Chair, Gamification Europe 2022 (Online, March 2022)Toggle Headline

  • Keynote Speaker, Health & Wellbeing at Work 2022 (Birmingham, UK, March 2022)

  • Keynote, Seven Steps to Gamification Success, GamiCon 2021 (Online, February 2021)

  • Chair for Gamification Europe (November 2020)

  • Workshop at Digital Age Summit 2020, (Istanbul Turkey, September 2020)

  • Peer Mentor, (Worthing UK, 2020)

  • Trainer for Gamification for Boosting Employee Productivity (reducing costs and improving profits through gamifying HR and L&D), (Mumbai, May 2020)

Pre 2020 Speaker Engagements:

  • Webinar for Leeds Business School

  • Chair for Gamification Europe (December 2019)

  • Speaker at CHI Play 2019 (Barcelona, October 2019)

  • Speaker at NetXP at South of England Showground (UK, September 2019)

  • Course Trainer, Revolutionise Marketing with Gamification (Bengaluru, India, August 2019)

  • Clinic host at The Projects gamification drop-in clinic (Brighton, UK, July 2019)

  • Course Trainer for Applied Gamification in HR and L&D (Dubai, July 2019)

  • Course Trainer for Applied Gamification for L&D (Lebanon, July 2019)

  • Speaking at ACCA Sussex Network (Sussex, July 2019)

  • Speaking at Singapore Trade Mission (Singapore, July 2019)

  • Keynote Speaker for Efficy (Brussels, 25 April 2019)

  • Speaker at Cambridge Wireless UX (Cambridge, UK, June 2019)

  • Course Trainer for Gamification in HR (Bucharest, June 2019)  

  • Course Trainer for Gamification in Business (Cairo, June 2019)

  • Course Trainer for Gamification in Marketing (Prague, May 2019)

  • Course Trainer at Revolutionise Marketing with Gamification (Singapore, May 2019)

  • Speaker at Gamification for Financial Services (Singapore, May 2019)

  • In-house trainer for Gamification (Cairo, April 2019)

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