Speaking on gamification and behavioural design

Better health, stronger local systems, and what actually works in practice

A few markers from the journey

• 300+ keynote talks & strategic workshops delivered.
• 25+ countries across four continents. 
• 25 years working in gamification and behavioural design
  
• Teaching and speaking across three universities: King’s College London, ESCP Europe, and the University of Brighton

What I tend to speak about

1. Health, motivation, and the long game of behaviour change

A lot of health systems still rely on good intentions doing too much of the heavy lifting.

I speak about how gamification and behavioural design can support healthier routines, stronger adherence, and more meaningful engagement over time — not through gimmicks, but through better-designed experiences.

This includes lessons from work with Good Boost, Vape Escape, and conversations with innovators through the Health Points podcast.

2. Sustainability, local resilience, and stewardship

For me, sustainability is not just about awareness. It is about designing systems that make better behaviour more possible, more visible, and more worthwhile.

I often speak about what I call stewardship mechanics: the design choices that help people contribute, return, maintain, and belong within circular and local systems.

That includes work and thinking shaped by refill models, tool libraries, urban food systems, fisheries, and other community-rooted approaches where consistency matters more than slogans.

3. Human-centred strategy beyond points and prizes

Too much so-called engagement design still treats people like a metric to be shifted.

I’m interested in a more human view.

These talks explore how gamification and behavioural design can support culture, loyalty, participation, and better decisions — when we start with real motivation, real constraints, and the messy reality of organisational life.

Too much so-called engagement design still treats people like a metric to be shifted.

I’m interested in a more human view.

These talks explore how gamification and behavioural design can support culture, loyalty, participation, and better decisions — when we start with real motivation, real constraints, and the messy reality of organisational life.

Good fit for audiences such as

Pete has brought these insights to audiences in:

London | Singapore | Toronto | Delhi | Berlin | Paris | Amsterdam | Madrid | Mumbai | Dubai | Istanbul | Warsaw | Athens | Utrecht | Cambridge | Moscow | Vienna | Kuala Lumpur | Beirut | Barcelona | Bucharest | Cairo | Brighton | Prague | Oslo | Tbilisi | Manchester | And many more...

Why this perspective is a little different

What I bring to a talk is shaped by a constant back-and-forth between research and practice.

The ideas I teach at King’s College London and ESCP Europe are the same ideas I’ve spent years testing in the messy reality of client work — from healthy ageing platforms to circular economy systems and community-led business models.

That matters because there is often a gap between what makes sense in theory and what people will actually do in practice.

So I’m not especially interested in repeating fashionable ideas.

I’m more interested in showing what happens when you pay close attention to behaviour: what helps people join in, stay involved, tell the story to others, and feel part of something larger than a transaction.

Let’s have a conversation.

If you’re looking for a keynote, workshop, or session that takes motivation and behaviour seriously, I’d be glad to explore whether I’m the right fit.

The best conversations usually start with the mission: what you’re trying to change, where the friction is, and what your audience most needs to understand.

Testimonials