Gamifying What Matters: Behavioural Design for Impact
A Note from Pete
"I don’t just deliver keynotes; I share what actually moves the needle."
After a quarter-century in this industry, I’ve seen that the most powerful use of gamification isn't just about "engagement". It’s about using behavioural science to solve the "wicked" problems that stand in the way of progress.
Whether I’m speaking to health-tech founders or local circular economy pioneers, my goal is to bridge the gap between academic theory and real-world results. I don't believe in "fluff." I want to show your audience the game mechanics that turn a passive customer into an active member of a resilient, long-term mission.
By the Numbers: A Global Track Record
- 300+ Keynotes & Strategic Workshops delivered.
- 25+ Countries visited across 4 continents.
- 25 Years of pioneering behavioural design.
- 3 Global universities where I share these insights (King's College London, ESCP Europe, University of Brighton).
My Core Speaking Pillars
I specialize in showing how game mechanics can be used to drive meaningful change. My talks centre on these three core areas:
1. Gamifying the Health Journey
- The Narrative: Moving past short-term motivation to create new healthy habits and long-term adherence.
- The Experience: Insights from Good Boost, Vape Escape, and the many innovators interviewed on the Health Points podcast.
- Ideal for: Health-tech summits, clinical conferences, and wellbeing forums.
2. Gamifying Local Resilience & Stewardship
- The Narrative: For the impact sector, gamification is about "Stewardship Mechanics"—turning customers into "members of the fold" who actively contribute to a circular business.
- The Experience: From refill hubs and tool libraries to urban mushroom growers and community-supported fisheries, we explore how to gamify behavioural consistency and resource return.
- Ideal for: Circular economy conferences, SME leadership forums, and sustainability summits.
3. Human-Centric Business Strategy
- The Narrative: Moving beyond "points and leaderboards" to build culture, loyalty, and intrinsic motivation.
- The Experience: Drawing from 25 years of helping organizations (from big finance to SMEs) treat their customers and employees as humans, not just data points.
- Ideal for: Leadership retreats, HR summits, and B2B strategy sessions.
Pete has brought these insights to audiences in:
London | Singapore | Toronto | Delhi | Berlin | Paris | Amsterdam | Madrid | Mumbai | Dubai | Istanbul | Warsaw | Athens | Utrecht | Cambridge | Moscow | Vienna | Kuala Lumpur | Beirut | Barcelona | Bucharest | Cairo | Brighton | Prague | Oslo | Tbilisi | Manchester | And many more...
The Scholar-Practitioner Advantage
What makes Pete’s talks different is his feedback loop. The theory and research he teaches at King’s College London and ESCP Europe is tested under the hood of his client projects - from fixed asset accounting in the circular economy to healthy-ageing exercise platforms.
He doesn't just tell you what the textbooks say; he tells you how to lower acquisition costs through community evangelism and how to provide the storytelling evidence that makes "small" impact feel big and collective.
Let’s have a conversation.
Whether you need a provocative keynote to open your conference or a deep-dive workshop to upskill your leadership team, I’d love to see if we’re a fit for your mission.
Testimonials
Great fun #gamification origin story @petebaikins "Get out of your comfort zone" 10mins later do so thanks to @brightonchamber
Folks I'm calling it-this is my favourite session of #LT16uk ! Please watch @petebaikins &have him completely widen yr parameters 4 training
A whole room of people motivated about #brandadvocacy by @petebaikins #wave17summit
Highlights from Brighton Digital Festival 2016 youtu.be/ydef1m11tNA via @YouTube @PeteBaikins attractive man.
@Fantastic engaging talk from @petebaikins before the lunch break. Also on the topic of gamification, Pete would definitely win the award for the best Howard Moon impression #themightyboosh #wave17summit
Great talk from @petebaikins on #gamification. Interestingly, the fastest growing group of gamers is the over 65s!
Magnificent case study. Thanks so much for being here, @petebaikins - keep up the good (and playful ;-)) work!! #FutureZoneSummit
Really cool talk on gamification at the #greengrowth17 conference. @gamifiplus @petebaikins even has a mini game on his business card!
Loved this talk on #gamification and wholly recommend downloading it rather than squinting at my snaps of the slide… https://t.co/dUd0snDAz4
Hearing @gamifiplus @petebaikins speak at @brightonchamber Breakfast, very good and a funny fella! 
@petebaikins really enjoyed your talk this afternoon! Hoping to put some of it to good use!! Thanks! #Employeeengagement #gamification
#gamification #hrtech #dossierforum Game components. Great speech from @petebaikins today! Thanks!
Great talk by @petebaikins about small and affordable #Gamification and sharing great tools to use #GWC16
#GWC16 Such an inspiring speech about #smallgamification everyone can afford by @petebaikins
Listening to the fantastic @petebaikins of @gamifiplus talk about his #gamification journey at the @brightonchamber breakfast.
#GWC16 Finalist for Best Contribution to #Gamification Industry @petebaikins @gamifiplus
Watching @petebaikins speech @ #DigiHR16. Two words: Absolutely. Brilliant. #digital #HR #HRMS #Cloud #InternalCommunications #Collaboration
The most practical talk of the day by @petebaikins on Small Gamification. For co's with tiny resources but big heart 4 #gamification #GWC16
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