Gamification+ Prize for ‘Best Use of Gamification in a Business Context’ Awarded


​Gamification+ at the Brighton Business School Excellence Awards

On 6th December the 2018 Brighton Excellence Awards were held at the University of Brighton, celebrating fantastic achievement among the student body of the Business School. Kira Downer* received the prize from Gamification+ for 'Best Use of Gamification in a Business Context.'

The prize was a year's membership to GamFed and a deck of gamification playing cards.

​The award aims to recognise students who have gone the extra mile in their gamification design and that have looked for sources beyond the assigned reading.

We look forward to recognising the students who perform well at this module in the future.

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​*A note from the author...

Hiya, Kira here. Wanting to let you know that I'm incredibly proud of the essay and I have plans over the next month or so to transform this essay into a workshop and ​test it and potentially turn it into a business with Pete's mentorship.

I also wanted to clarify about the selection process for the winner of the award. I have worked for Pete since January 2018 and I submitted the essay for marking in May. Pete declared a conflict of interest and was not involved in marking my essay. The award was allocated to the student who's essay received the highest mark in the group, rather than any internal favouritism.

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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