Pete was interviewed recently and this nice run through of some of the positives from using gamification in the employer branding and recruitment process is the result. https://www.ph-creative.com/blog/posts/what-is-gamification-and-how-can-it-boost-your-employer-brand/ I do get quoted in this article but among these I should point out that my favourite #gamification definition should really be attributed to Kevin Werbach and a quote about games
Interviewed in January 2022 A really interesting conversation about gamification. We kicked off our conversation with definitions so that we’re all on the same page. Then we described gamification and contrasted it with games. We also discussed: Let me know what you think? Any questions you’d still like answered?
Let’s play! Time to gamify your marketing campaigns in 2022 In this episode of The Big Bright Podcast, Pete was invited to chat about all things gamification. We discuss how you can use gamification in your marketing campaigns, how it can help build brand awareness and how you can kick off your very own gamification