HQ has assigned me with a very important mission. I must attend the Connected Business Expo at the Olympia Exhibition Centre. Time frame for this mission: 4th-5th March. Importance: Critical. Difficulty: Unknown. In order to complete this mission I must complete a series of challenges. Challenge 1 – Gather 5 unique freebies Vital to this

How I gamified a visit to the Connected Business Expo

An education in gamification In 2011, Gartner predicted that more than 70% of Forbes global 2000 organizations would have at least one gamified application by 2014. A year later, in Nov 2012, Gartner also predicted that 80% of the current gamified applications would fail to meet their business objectives, primarily due to poor design. Fast

3 Common Gamification Mistakes Exposed

A recent study by The Guardian found “clear and compelling evidence” that happiness is the key to better health and longer lifespans. The Happiness Movement is picking up steam thanks to organisations such as Action For Happiness, which aims to help people lead happy and fulfilling lives. We think gamification could have a big part

How gamification can make you happier – and why you should care

Brighton CCTV are, as the name suggests, a company based in Brighton which specialises in, you guessed it, supplying affordable, high quality CCTV systems and related services. No surprises there. When they started out 2 years ago, they only provided their services to small retail outlets, but quickly grew and expanded their services to cover

Brighton CCTV case study – gamified CRM cure for growing pains

A book dedicated to Gamification: an opportunity not to be missed for us at e-Advantage Solutions. Called ‘Game Change’, the book discusses how “Gamification” can be harnessed and applied as a business model for the future. The book engages you from the very start by asking the reader questions and getting you fully engaged. At

Review of ‘Game Change’

If you’re like me, and you suffer from client-amnesia (that might not be the scientific term), it is often difficult to determine which Leads or Contacts are getting cold. Perhaps you have a feeling you have been a bit neglectful to a bunch of Leads, especially the guys you met last month at the trade

Keeping your customers in the game