Customers are the driving force behind a company’s success. In the current day and age, customers have more and more power over businesses, which means that understanding what makes your customers tick has never been more important. Every thing a business does, they need to know that it will resonate with their customer’s interests. Cue

How gamification can stop your CRM from failing

Gamification: how adding fun can increase sales Brighton & Hove Chamber of Commerce have asked our very own Pete Jenkins “How can we have fun and increase sales?” and are running an event on March 13th where Pete will answer this important question. He’ll explain gamification and how it can motivate your employees and increase

Bite-sized learning: Gamification to increase sales

Good news: Learning the story of humanity, from the big bang all the way through to the modern revolution and beyond, can now be fun. This is thanks to the Big History Project (BHP),  a new online educating initiative developed by a range of educators, writers, scientists and curriculum writers, that aims to teach a

Learn the story of humanity with the Big History Project… through gamification!

The future is looking bright for Zurmo, our Gamified CRM solution. As the younger generation slowly replaces the older generation of business executives, the older generation of applications will be subject to change as well. As the new generation has grown up with a much stronger affinity for games and game mechanics, gamified systems will

Why gamification is vital for the new generation

Today marks an important chapter in my life. It is the first day of my marketing internship at e-Advantage Solutions. It is especially important to me as it will be the first time that I am able to put my degree in Business and Management, which I earned from Sussex University last year, to use.

New player added to the e-Advantage team

We’re passionate about gamification, so we’re proud that Pete Baikins is elected as Treasurer of the International Gamification Confederation.

Pete Baikins and the International Gamification Confederation