This year we’re pleased to be sponsoring the HBA (Hove Business Association) Annual Croquet Challenge being held at the Sussex County Croquet Club. This event is an interesting mix of business networking and highly competitive sport. Gamification of networking? It’ll be fun to watch people getting swept up in the competitive spirit and beating their clients or

GAMIFICATION+ sponsoring the HBA Annual Croquet Challenge

Last week I ran a workshop at the Games and Learning SIG Conference. The main prong to the session was to discover what causes Gamification projects to succeed or fail, with a particular look to see if there were any differences between corporate and academic worlds that we could learn from. The second part of the

GLSIG Workshop: Using memorable stories to help your gamification projects succeed

Gamification+ and Pete Baikins appear in the Financial Times, exploring real-world gamification tools like peer recognition, goals, and progress tracking.

GAMIFICATION+ and Pete Baikins featured in Financial Times

e-Advantage changes name to Gamification+ to reflect our focus on using engagement techniques to build better relationships with customers

e-Advantage Solutions Ltd announces name change to GAMIFICATION+ LTD

I enjoyed presenting this webinar this morning on how to use my 6 C’s of gamified marketing framework. Feedback from the audience was great, with 100% (of the 55% who voted) saying that they would use some of the techniques I suggested. Please enjoy watching it and send me any questions you have.

Presentation on how to gamify your marketing using the 6 C’s framework

How can you get and keep the attention of your customers and prospects? Have you ever wondered how, with the massive changes in channels of communication and customer expectations, you can get and keep the attention of your customers and prospects?  How you can tap into the growing use of smartphones without being intrusive?  How do

Gamification is the key to mobile customer engagement