On Monday 1st June 2015 the Financial Times published the article “The games people play at work as part of the job” in Emma De Vita’s Working Smarter column. A picture of the article in the paper is shown in full on the right. I thought I’d mention that I talked about the BreatheHR system as

GAMIFICATION+ and Pete Jenkins featured in Financial Times

e-Advantage changes name to Gamification+ to reflect our focus on using engagement techniques to build better relationships with customers

e-Advantage Solutions Ltd announces name change to GAMIFICATION+ LTD

I enjoyed presenting this webinar this morning on how to use my 6 C’s of gamified marketing framework. Feedback from the audience was great, with 100% (of the 55% who voted) saying that they would use some of the techniques I suggested. Please enjoy watching it and send me any questions you have.

Presentation on how to gamify your marketing using the 6 C’s framework

How can you get and keep the attention of your customers and prospects? Have you ever wondered how, with the massive changes in channels of communication and customer expectations, you can get and keep the attention of your customers and prospects?  How you can tap into the growing use of smartphones without being intrusive?  How do

Gamification is the key to mobile customer engagement

On 4th March I attended the In Focus: Games, gamification and games based learning symposium held at the University of London. It was a really interesting day with great speakers and fun interactive events. Not to mention I was consistently in the winning teams all day long 😉 First up was Nicola Whitton, Professor of

Learnings from In Focus: Games, gamification and games based learning event

First broadcast live on 26th February 2015. Gamification Roundtable discussion on Employee Motivation with Gamification:

Interesting panel discussion on Motivating Employees through Gamification