I attended, and spoke, at the Gaminomics 2015 conference in London. This was a really interesting day with some great speakers, organised by Kam Star of PlayGen. My own talk was on the subject of whether a CRM can be gamified and actually be fun to use. More on this later. First I thought I’d
On Friday 31st July we attended the prize giving ceremony for 2015’s graduates of the University of Brighton Business School. The ceremony was held at the Sallis Benny Theatre in Brighton. The GAMIFICATION+ prize is awarded for the best entrepreneurship research paper. This year the prize was given to Freddie Marston who can be seen in
On Friday 7th August we sponsored Brighton & Hove Chamber of Commerce’s tour of Earthship Brighton, a highly impressive and innovative project. Earthship Brighton was the Low Carbon Trust’s first project and was the first Earthship to be built in England. The Earthship is a cutting edge “green” building, constructed using 100% recycled materials, including waste
On the 9th July I gave a presentation to the Chartered Institute of Marketing (CIM) on using gamification in marketing to motivate and engage customers and staff. I have been researching how gamification can assist with marketing. I have examined issues with current marketing channels, such as the sheer amount of communications that consumers are receiving from brands,
This year we’re pleased to be sponsoring the HBA (Hove Business Association) Annual Croquet Challenge being held at the Sussex County Croquet Club. This event is an interesting mix of business networking and highly competitive sport. Gamification of networking? It’ll be fun to watch people getting swept up in the competitive spirit and beating their clients or
Last week I ran a workshop at the Games and Learning SIG Conference. The main prong to the session was to discover what causes Gamification projects to succeed or fail, with a particular look to see if there were any differences between corporate and academic worlds that we could learn from. The second part of the