I recently recruited a new intern for my business. I had a few strong candidates based on their CVs and how they interviewed but was struggling to decide which one to choose. So I asked them to play a game that would be psychometrically testing them at the same time. The idea behind this is

Virtuoso – using a game to test candidates for a role

LinkedIn is the prestigious professional social media website that everybody who is anybody uses. It has more than 400 million users and includes many useful tools for recruitment or connection. It has 184 million monthly unique visitors globally. It is the main platform that universities recommend their students to join as it proves vital for

LinkedIn: Using gamification to make people come back every time

On the 27th October, Pay and Benefits wrote an article on gamification. They quoted Pete a number of times, for example: “There are lots of theories and knowledge out there, including motivational psychology, user experience and behavioural economics,” he says. “Gamification gives us an easy framework to apply that wealth of expertise to any business

Pay & Benefits Blog on Gamification

Learn how to use and apply gaming techniques and gain an understanding of how gamification can support marketing in your business. This session will be useful for business people in all sectors – entrepreneurs, MDs, self-employed and team members. This session is suitable for all those involved in marketing who would like to improve their

Bite-sized Learning: How to market using Gamification

Pete will be speaking in London on Wednesday, November 25th from 8:00 – 10:00. Details below! 00Days15Hours39Minutes53Seconds

GAME ON: A Breakfast Roundtable in London

Fresh from my talk at the Gamification World Congress in Barcelona last week, here are the slides from my talk and a rough transcript of what I said: A few weeks ago I had a client contact me in a bit of a panic because the gamification-based CRM we’d built for them was working too

Can a gamified CRM really be fun to use?