In their book “Press Start – Using gamification to power-up your marketing” Daniel Griffin and Albert van der Meer tell us how, in an increasingly commoditized world, marketers are finding new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking
In her book “Games and Gamification in Market Research: Increasing Consumer Engagement in Research” Betty Adamou tells us how games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. It is aimed at showing you how to design Research Games and Gamified
Learning the Power of Gamification: Insights from Pete Baikins – interview in Kiwings Times Magazine
HR and L&D leader ready to innovate? Gamification in learning can drive measurable behavior change and enhance leadership development.