Gamification is the key to mobile customer engagement


Gamification White Paper

How can you get and keep the attention of your customers and prospects?Gamification White Paper

Have you ever wondered how, with the massive changes in channels of communication and customer expectations, you can get and keep the attention of your customers and prospects?  How you can tap into the growing use of smartphones without being intrusive?  How do you motivate customers to research your products or services and become an advocate, as well as to purchase?

Pete Jenkins, Chair of GameFed and Entrepreneur in Residence at the University of Brighton has just produced a new white paper “Gamification is the key to mobile customer engagement“.  In this report he explores all these questions, and identifies how gamification can and should be used in the customer engagement process.

Download your free copy now, and look out for a forthcoming webinar where Pete Jenkins explores these issues and introduces the 6Cs – a new framework he has developed – to implement gamification as an engagement technique.

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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