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Gamification for Sales & Marketing Course

A one day course run in partnership with the University of Brighton on gamification for sales & marketing.

Pete Jenkins was brilliant in leading the training. Pete made complex theories simple to grasp and with his background in business he was able to give practical examples along the way drawing from his experience. Ryan


A cutting edge approach to marketing and sales, gamification is the process of applying game design theories to everyday situations, including business.

The concept is simple: redesign everyday routines, tasks and interactions to be more game-like and engaging, ultimately enhancing work & customer experiences to be more fulfilling, fun and productive.

This one-day course is for staff involved in sales or marketing or anyone who would like to improve their strategy and programmes.

It will suit both those with no knowledge of gamification and those who have used it, but are unsure how to choose the right strategy.

Course details

By the end of this course you will know when and how to employ gamification and have an understanding of what gamification can do for sales and marketing in your organisation.

What does the course include?

  • What is gamification and why it matters to our business
  • The psychology of fun and engagement
  • Case studies on: building a gamified service to support your brand, campaigning to support fundraising
  • The dangers of relying on monetary rewards and what are the alternatives?
  • Motivating staff to accept a game: raise awareness, build buy-in, introduce initial adoption, maintain and refine
  • Identifying the business objectives and reasons for using games mechanics

By the end of the course you will:

  • Know how to motivate staff to improve customer service, increase sales and boost employee
  • engagement
  • Have learned how to create customer loyalty campaigns and schemes
  • Understand how gaming can be used to create marketing ideas
  • Have learned how to motivate users and customers to adopt and engage in gamification
  • Looked at some quick win tactics and long-term strategies for gamification

Who is leading the course?

Gamification expert Pete Jenkins, founder of Gamification+ Ltd. Pete is entrepreneur in residence at Brighton Business School, University of Brighton and chair of the International Gamification Confederation (GamFed).

Costs: £275/attendee for the one-day course. Fees are VAT free and include course materials, lunch and refreshments.

Date: By arrangement, 9.30am – 4.30pm

Location: Huxley Building, University of Brighton or in your workplace

Book your place: https://www.brighton.ac.uk/business-and-community-partnerships/training/business-and-management/gamification-for-sales-and-marketing.aspx For more information, or to find out how we can deliver this course in your workplace, contact Pete at [email protected]

Course feedback from our July 2015 open course:

Pete Jenkins is a great trainer. His course was very informative, the presentation was well structured and the day run smoothly.

The following were particularly useful:

  • Case studies
  • Activities
  • Number of self-reflective forms

The above activities were helpful to reinforce concepts taught, give real life examples of businesses that have embraced gamification, as well as the opportunity to apply gamification theories to our businesses to achieve the sales and marketing goals desired focusing on the target audience we want to reach.

The course offered a good grounding in the theory of gamification but also offered practical examples we could then use as inspiration for our own ideas

Lots of interaction which made us think about how we can use gamification for our own businesses straight away.

The exercises were imaginative and reinforced what we had learnt.

Pete Jenkins was brilliant in leading the training. Pete made complex theories simple to grasp and with his background in business he was able to give practical examples along the way drawing from his experience. This also enabled him to personalise his feedback for each individual as he had more than likely dealt with similar businesses.

I would recommend this course to anyone working in sales or marketing and have come away with ideas to implement in my own job straight away.