Gamification for Sales Course

A one day course with Pete Jenkins on gamification and sales.

Pete Jenkins was brilliant in leading the training. Pete made complex theories simple to grasp and with his background in business he was able to give practical examples along the way drawing from his experience.



A cutting edge approach to sales, gamification is the process of applying game design theories to everyday situations, including business.

The concept is simple: redesign everyday routines, tasks and interactions to be more game-like and engaging, ultimately enhancing work & customer experiences to be more fulfilling, fun and productive.

This one-day course is for staff involved in sales and anyone who would like to improve their sales strategy and programmes.

It will suit both those with no knowledge of gamification and those who have used it, but are unsure how to choose the right strategy.

Course details

By the end of this course you will know when and how to employ gamification and have an understanding of what gamification can do for sales and marketing in your organisation.

What does the course include?

  • What is gamification and why it matters to our business
  • The psychology of fun and engagement
  • Motivating staff to accept a game: raise awareness, build buy-in, introduce initial adoption, maintain and refine the game
  • Identifying the business objectives and reasons for using games mechanics
  • The dangers of relying on monetary rewards and what are the alternatives?

Who is leading the course?

International Gamification expert Pete Jenkins, founder of Gamification+ Ltd. Pete is entrepreneur in residence at Brighton Business School, University of Brighton and chair of the International Gamification Confederation (GamFed).

Costs: £2,500 plus VAT for  between 8 and 24 people for a one day course.

Date: By arrangement, 9.30am – 4.30pm

Location: In your workplace (included in price) or nearby training venue.

Open Courses

Pete also occasionally hosts open courses if there are enough enquiries. 

Costs: £395 plus VAT per person for the one day course.

Date: By arrangement.

Location: In a city near you.


Choose a date that suits you, pay a deposit (or pay in full) and we will contact you asap to confirm the details with you.