Gamification for Sales – 2 day training


Gamification for Sales - 2 day training

A two day course with Pete Jenkins or Vasilis Gkogkidis on gamification for sales.

profile-pic

Great session on gamification in business yesterday with @petejenkins New ways to engage clients, staff & others. @UoBGreenGrowth

Anya Ledwith ,

Introduction

A cutting edge approach to sales, gamification is the process of applying game design theories to everyday situations, including business. The concept is simple: redesign everyday routines, tasks and interactions to be more game-like and engaging, ultimately enhancing work & customer experiences to be more fulfilling, fun and productive.

This two-day course is for staff involved in sales or anyone who would like to improve their strategy and programmes. It will suit both those with no knowledge of gamification and those who have used it, but are unsure how to choose the right strategy.

Gamification has been the new thing for some time now and we think that it's very helpful in creating interesting experiences and campaigns for your customers. This is a fast paced one day course to show you the basics of how gamification works and give you guidelines on how to design and manage a gamification project.

DAY 1

SESSION 1: THE THEORY BEHIND GAMIFICATION

Gamification is about understanding why certain games mechanics are so engaging and fun and how to choose which game techniques we should be using in any given situation.

  • Why gamification is important for business
  • What is gamification
  • ​Main neurotransmitters to focus on for motivation
  • Motivational Psychology

Case Study: Speed Camera Lottery

SESSION 2: GAMIFICATION FOR SALES

At this session we will have a look at case studies where companies used gamification to engage their customers and boost their sales. Aim of this session is for you to get an overview of how companies have used gamification in the past and get you inspired on what you can do with that concept. We have chosen a range of different cases for you that that will show you:

  • check

    How gamification can get your customers involved and make them help with sales and providing support. The GiffGaff mobile phone service case study.

  • check

    How gamifying a one month free trial can increase software sales, the Autodesk case study.

  • check

    How using gamification can get your users to give you more information about themselves, increasing the value of the product you sell. The LinkedIn case study.

  • check

    How challenging your customers to learn about your product can lead to sales. The Coast to Capital case study and the Domino’s pizza hero case study.

  • check

    How using gamification to improve training of your staff can lead to increased sales. The Yapi Kredi Bank case study


SESSION 3: GAME PROTOTYPING WORKSHOP

In order to understand gamification we need to understand how games work and our game prototyping workshop is designed to do exactly that. Participants will be organized in random teams for this workshop.

Rules - Win State:  In every Game and Gamification, Rules and Winning States are what Makes Games Fun and Rewarding for People to Play

Game Mechanics: The Game Mechanics that we use in each Game determine the Way Players Feel and Behave in the Game. The Same goes for Gamification

Prototyping: Prototyping is a very important stage both in games and gamification. It’s where you get a first feel of how your idea will come to life. 

Play Testing: · Play Testing means putting your prototype in people’s hands and getting feedback on what works and what needs improvement. Very important in every process that involves creativity.

SESSION 4: PLAYER TYPES - UNDERSTANDING CUSTOMER MOTIVATIONS

Understand how to profile & segment customer groups into different player types to choose the right gamification techniques to use with them. 

  • ​Marczweski’s Player Types Hexad
  • Hexad Application Type Analysis
  • Intrinsic vs Extrinsic Rewards

DAY 2

SESSION 5: HOW TO DESIGN YOUR GAMIFICATION SOLUTION WORKSHOP

In this workshop, we will design a prototype for a specific problem each attendant has at their everyday jobs using our gamification design framework. Participants will be organized in random teams for this workshop.

What do you want to do with gamification: Participants will Choose a Problem they want to Solve with Gamification. Set a Clear Goal in what they want to Achieve.

Brainstorming: ​We explore what we need to keep in mind when designing for gamification. What are the elements we need to think about when we try to create a gamification solution.

Prototyping: ​Participants will get hands on and make a prototype. 

Play Testing: ​Teams will be trying each other’s solutions. Feedback will be given on the ideas so everyone can improve their ideas and solutions.

SESSION 6: THE GAMIFICATION+ FRAMEWORK

We have designed a framework that will help you design your own gamification projects but also manage a gamification company that you work with. This framework reveals all the details on how we design your projects at GAMIFICATION+ so you can follow the same process to successful gamification.

  • Explanation of how our framework works.
  • What you need to pay attention when designing gamification
  • Adding more elements to your gamification project​

SESSION 7: STORYTELLING

Learn how to add storytelling to your gamification. Humans are hardwired to like stories. We have been telling stories to each other since the beginning of mankind. We have an ingrained curiosity to listen to stories till the end and learn from them. If you want to engage people for a long time the best way to do that is by adding story to your project.

  • How does the Hero's journey work ​
  • Create a story exercises
  • Add story to your gamification project

SESSION 8: PITCHING YOUR GAMIFICATION PROJECT

How to make your project enticing and irresistible to all stakeholders

Get buy in from decision makers and budget holders. Overcome common objectives, get buy in from your team. Pitch your Gamification Project.