Gamification for Designing Customer Experiences

FREE WEBINAR: Boosting customer loyalty & long term profits

Incorporating gamification, interactive and engaging elements into your marketing can generate positive engagement with your consumers.

Pete Jenkins will show examples of gamifying marketing to inspire you on new, creative ideas that will wow your consumers. He will help you understand how gamification works and how to start applying it.


β€œA fun, insightful, and engaging course with a highly inspirational trainer” - Programme Manager, American Express

β€œA very patient trainer who provided extremely useful concepts and tools.” - First Vice President, United Overseas Bank (UOB)

β€œGreat session, thought-provoking, educational and fun! Def will use in marketing offerings!” - Director, Excell Design & Marketing

β€œLots of learning and the way it is used and the kinds of techniques being used, great workshop.” - Senior Manager, Bank of Baroda


Pete Jenkins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges.  Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is Chair of Gamification Europe, the annual conference for Gamification practitioners. The last conference was in December 2019 in Berlin. He also founded the Gamification Awards. The Gamification Awards are global awards for the gamification industry. The awards are judged by industry experts for their design, creativity and utility. The award goes to the companies and individuals who are excelling in their field.

Pete is Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

Pete is in his 11th year as a Lecturer at the University of Brighton. He lectures on gamification and entrepreneurship at undergraduate and post-graduate levels. He also guest lectures on Gamification at King’s College London and at ESCP Europe.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce and an Export Champion for the Department of International Trade.


Watch the below video to hear Pete talk through the content of our usual 2 day workshop: