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Gamification

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Are too much energy and too many resources are being put into e-learning? Did you know that 70% of workplace learning and development is said to happen from 'on-the-job' experience? Article by Pete published in Inside Learning Technologies & Skills magazine in January 2016.

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In this article, Pete “analyses the merits of gamification for a sales CRM system, and hints at the possibilities it holds for a company’s salesforce in the future”. Pete’s story on gamified CRM was the cover story for the Institute of Sales and Marketing Management (ISMM) magazine 'Winning Edge' in December 2015.

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About the teacher

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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