How to choose cost effective rewards to motivate your players

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Gamification

63 Missions

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This course will help you save money and time towards your end goal of successfully launching and boosting engagement in your project, app or campaign. It will teach you how to select the right rewards for a given situation or project that will increase motivation. Your 'players' in this course can be employees, customers or service users, the process for choosing is remarkably similar across all.

What you'll learn:
a. How to identify the traditional rewards, such as physical goods and cash, that aren't effective for long and are expensive to utilise.
b. How to find new rewards that will stand out from the crowd and resonate with your users - oh, and these will be cheaper to provide than traditional rewards.
c. How to create rewards that are long lasting in their motivational effectiveness and loyalty to your brand.

You'll also come away with:

  • A list of hundreds of reward ideas, that have worked for our clients, for you to use.
  • Your own personal list of rewards that you can draw upon for your current and any future projects.

This course has 4.5 hours of video content across 63 bite size videos. It includes interactive exercises, contributions and advice from previous course participants, plus links to relevant external resources such as podcasts, TED talks, research papers, business articles and more. Check out the Quests and Missions below for more detail about the topics the course will cover.

How to choose cost effective rewards to motivate your players

What rewards do people use already?

5 Missions

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To understand what rewards are effective we do need to know a bit about the theory. In particular, from Self Determination Theory, what is the difference between intrinsic and extrinsic rewards. Once we know this we can start to work out what rewards will be most effective for our players.

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How many commonly used rewards are you aware of?

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Let's take a look at three platforms that provide rewards for organisations to give.

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Quest: to explore rewards sites and choose what has worked for you in the past.

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Who do these rewards work for?

5 Missions

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An insight into Maslow's Hierarchy of Needs and Marczewski's Three Layers of Motivation

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Understand about your types of players - using Marczewski's Hexad 12 framework and test

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Money doesn't necessarily confer the positive incentive to work that one might think.

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Take a listen to this episode of the Health Points podcast with Pieter Van Gorp and Raoul Nuijten from Eindhoven University of Technology in the Netherlands. We talked through financial incentives for physical activity, how gambling mechanics can create health behaviours for lower costs and some principles for researching health gamification interventions.

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How do rewards sometimes backfire?

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Same old rewards, boring!

5 Missions

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So many loyalty programmes out there. What are they hoping to achieve and how loyal do they make you?

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A brief look at the novelty (or not) of 16 case studies.

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Differentiation, what can smaller brands do and does size of reward matter?

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How much value are you actually getting from loyalty schemes?

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What reward got you excited last? What to look forward to in the next part of the course.

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An Overview of SAPS

3 Missions

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Intro to Module 2 - where to find and how to come up with more rewards to use in our gamification toolbox.

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Learn about Status, Access, Power and Stuff from Gabe Zichermann.

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There's a lesson in the order of these. From most to least effective.

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Status

8 Missions

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Awarding titles as motivation.

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Platinum card, secret membership, unique NFT - how motivating are these?

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Recognition praise and thanks from peers, bosses, customers - can you build these in to your project?

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Case study talk from the founder of Staffino

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How motivated are you from being seen as a subject matter expert or the cool kid with the highest score in the game?

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Trophies, medals, badges - worth awarding?

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Bonus status - unlock this power up for your campaign!

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Access

5 Missions

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Inspiration for a whole bunch of different affordable rewards in this section of the course!

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Can you reward with access to exclusive events, send rare merch or top tiers of loyalty programme?

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The get out of jail free card of SAPS...

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What don't you have enough of for everyone? Turn it into a reward maybe.

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Not just any discount will do though.

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Power

5 Missions

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What types of power can be used as rewards?

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Rewarding people with power over other people.

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Giving people power over their own choices.

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It's not just about big power rewards - what everyday decisions and powers can we reward with?

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Final Power Tip - Setting boundaries

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Stuff

5 Missions

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What do we mean by Stuff?

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Different types of vouchers as rewards.

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Examples of physical items commonly used as rewards.

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Experiences as a gift or reward.

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The good stuff, lasts longest, gets the most usage and gets talked about.

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Building a toolbox of rewards

4 Missions

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Build a list of rewards to use in your current and future projects.

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Downloadable resource for tracking and prioritising your rewards.

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Pros and cons of reward research methods and tips for getting creative ideas.

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Hundreds of reward ideas from our past clients to get you started.

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Can you create an experience?

7 Missions

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Using emotions and sensory triggers to create effective brand experiences.

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Case study of building an experience between customer and brand that lead to higher sales.

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Four major types of co-creation activities typically endorsed by gamification

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Look at what experiences could be good for your product or service.

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Successful Kickstarter campaign: Encouraging real life experiences with physical awards and medals

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Using your own real life experiences as inspiration.

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What experiences can you brainstorm, from cheap through to expensive blue sky wishing.

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Social Connection

6 Missions

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Even stronger experiences and a brief look at Self Determination Theory

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Some scenarios of effective social discovery and connection building.

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Another take on how rewarding social connection in the workplace can be.

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Gamified examples of social connection done well, a look at three case studies.

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Here's an interesting way to get players (or customers) to play together even if they don't already know each other.

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Simple rules for designing effective social connections.

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Final points: testing, reviewing and improving your rewards?

5 Missions

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Prototyping, playtesting, iterating and launch.

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Check your metrics and costs. Adjust reward ratio as needed.

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We've covered a lot, here's an extra resource you may like to use to help.

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Make the most of the effort you've made and knowledge you've learned in this course. These are the next steps just for you.

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Well done. You've covered a LOT!

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About the teacher

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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