A very solid framework to run your gamification project with
This framework takes you through all the stages of a gamification project and is a very good companion to keep in mind what needs to be done during each step of the way. A very useful course for anyone interested in gamification.
Vasilis Gkogkidis
A fantastic, hands-on course packed with practical advice.
The games and quizzes throughout made learning genuinely fun and engaging. I walked away with loads of insights I can apply directly to my marketing agency. Highly recommended for anyone looking to bring gamification into real-world strategy.
Claire Phillips
This course has an hour of bite size video content and some interactive elements. Click on the quests below to discover more.
Gamification Design Framework
The what it is, the why we created it and how we got started with our gamification framework
Is gamification the right answer for our objectives, and how do we know what these are?
Clues on how to not waste time and resources, and more...
This stage is about understanding what the specific new habits and behaviours you need to encourage are in detail.
Player Types and Motivations
Three keys areas of motivation to investigate about your users and players.
Designing, Prototyping and Play Testing
A key stage that can massively improve the engagement of your project in a short amount of time.
Do you let your internal team get excited about working on this project, or go for experienced external teams or platforms?
What do you need to do after launching your gamification campaign or project?
We hope you enjoyed this course looking at how to understand and apply our framework. Now you'll be able to download a free copy of our Gamification Project Design Framework!
About the teacher
Pete Baikins
Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award (an export award) from the UK's Department of International Trade in January 2019.
Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.
Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.
After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.
Over the past 25 years Pete has built and sold two businesses. One was in security software and one was a telecoms and internet connectivity business.
