Venture Capital Company - Create a strategy for on-boarding staff to use SharePoint, to motivate them to continue using it and to use it well. Leading to better knowledge management and knowledge sharing and faster & higher quality deal making.

Children's Toys and Merchandising - Created a strategy for a campaign to get 1,000 new members of their website, with a target age range of 5 - 13 years of age, and keep them returning to the website once joined. Plus, a plan to engage their customers across all the different platforms in use (physical toys, website, cartoons, mobile app and fashion) to increase the impact and reach of the brand.

Charities and NGO's - Created strategy and tactics for improving fund raising from limited existing resources and, separately, for reaching out to communities and increase the number of people attending training on suicide alertness and intervention skills. Obviously this gamification strategy had to work using the mechanics of gamification without looking like a game or being overtly fun because of the seriousness of the topic area.

Personal goal website - Added gamification tactics throughout an existing motivational website to help their clients reach their weight loss goals, to quit smoking and to become successful in business.

Financial Services Company - created a strategy for their consumer facing website to engage customers in learning about pensions, pensions planning & improving their financial literacy in order to increase the range of financial options open to them.

Business Networking organisation - Created strategy & rewards system to improve regular attendance numbers, increase visitor numbers, to target relevant visitors and increase the number of sales referrals.