Gamification Consultancy

We help organisations in any industry to benefit from adding gamification to some of their processes in order to motivate your customers or your staff.

Learn about the process we use on each gamification project by downloading a copy of our project design framework. You do have to complete the game below to win it though...

PLAY

You can also read the blog post explaining our Framework!

Our services

Employee Rewards Research - what will motivate your staff?
More info: Employee Rewards Focus Group
Gamification Workshops - we help you apply gamification techniques to create more engaging products and increase staff motivation.
Gamification Audit (1-3 weeks) - Do you need immediate, actionable design feedback and guidance for your project? Our audit is a short, intensive review of your product’s strengths and weaknesses from a gamification perspective, taking into account your business objectives, audience and platform. We engage with your team via stakeholder interviews, design discussions, product assessment and user research. We deliver a prioritized assessment of how to best apply gamification techniques to improve the effectiveness of your product or service.
Gamification Prototyping and Testing (4-8 weeks) - Do you want to take your gamification project from concept to a first working version? Our prototyping and testing service starts with a gamification audit that clarifies your project's objectives and current strengths. Then we work with your team to rapidly build, test and improve a first draft version of your project that you can test on real users.
Gamification Design and Launch (9+ weeks) - we provide project-based consulting that can include all of the above services plus implementation of live project and on-going support, review and refreshes of your gamification project.

Tell us about your project

We started our use of gamification in the CRM industry. Having watched how people used (or failed to use) CRMs we thought that gamifying the CRMs would improve the situation. Turns out we were right. From onboarding new users successfully to motivating salespeople to achieve their targets, gamifying CRMs works. In the video below Pete explains how gamification has been proven to work in CRMs.

Projects we've worked on

Joosr

CVC Capital Partners

Pink Chillies

Grassroots Suicide Prevention

Kallikids

mymaxme

Evalue Investment Solutions

Network For Business

Gamified platforms we already work with:

GAMIFIED LMS

Growth Engineering

is a company based in London UK. They have built this great gamified Learning Management System called The Academy LMS that turns learning into fun!

They also offer a game based authoring learning tool called Genie and a game based micro learning mobile platform called The Knowledge Arcade. All aimed at making your learning more fun and engaging.

GAMIFIED CRM

We work with: CRM.me, Efficy and Intelestream (SugarCRM)

We started out as a business in the CRM space and realised that a great method for onboarding users and keeping them engaged and productive in the long term was to add gamification to the CRM mix.

Gamified CRM systems are faster for users to adopt, so they are more productive quicker. They encourage users to explore the system and get comfortable using all the features, so you get more value from your CRM. Gamification can encourage and reward the user behaviours you want, such as rewarding activities throughout the sales process, not just closing sales, so improving lead generation, lead nurturing and account management.

Read these Gamified CRM Case Studies to find out more:

Coast to Capital

Xoomtalk

We would like to inroduce you to xoomtalk, a cloud communications provider who offer bespoke VoIP solutions and super fast internet connections to a wide range of clients. xoomtalk enable businesses to unlock the benefits that Hosted VoIP can bring by offering fully tailored solutions to fit any business requirement.

Rapid growth in the cloud services industry, coupled with recent successful exhibitions at Olympia and eXcel, means xoomtalk often experience periods of high demand for their services. xoomtalk’s existing CRM was not giving the sales team the feedback and information they needed, usage was dropping off and data was not kept properly updated.

This volume of leads and sales enquiries led them to seek out a new fully featured, customisable CRM system they could use to properly manage and track their sales pipeline. The new CRM had to be both easy to use whilst keeping the sales team engaged throughout the entire process.

Immediately CRM.me's visual ‘Kanban’ presentation style highlighted some significant findings. It allowed Duncan (Sales Director) to see exactly where build ups in the sales pipeline were occurring, enabling him to then act on this information and drive sales through to completion.

CRM.me’s gamified features kept everyone engaged and made it clear and easy to focus on the right opportunities. Within two weeks there was a significant improvement at various stages of their pipeline.

“CRM.me made an immediate positive impact to our overall sale process. It allows me to easily identify any areas that require additional resource to keep the pipeline flowing. The Gamification side certainly keeps everyone engaged and motivated, CRM.me is a great CRM package with fantastic features. Every aspect can be customised, allowing us to capture the data we need, then turn this into reports and graphical displays on dashboards – an excellent USP!.” – Duncan French, Sales Director at xoomtalk

Duncan was extremely happy that, thanks to CRM.me, they could now efficiently focus on the tasks in hand and properly track the progress of each opportunity. They could now collaborate on tasks and allocate each other various aspects of their sales process.

If you think CRM.me could help you in a similar way, why not give us a call?

Driving Sales

Voco Platform - Customer Engagement

Today’s customers primarily connect to the world via their mobile devices. Smartphones are access points allowing us to organise our lives, to connect with friends and colleague via social networks and to research and purchase products. Recognising this 3radical has designed the Voco platform to support a ‘mobile first’ approach.

Voco enables marketers to create gamified iOS and Android apps with minimal effort. Apps can be deployed in a matter of days as opposed to weeks or months without requiring the technical resources or expense often associated with custom app development. Zizzi's (see below) were able deliver their app in just six weeks.

The resulting apps deliver unprecedented levels of engagement. This is thanks to the platform’s ability to deliver personalised challenges and rewards via the app channel. Rewarding consumers for engagement in this way has dramatic results, as Dell Singapore, DBS bank and Zizi's have found out.

Read all the Voco case studies here!

Zizzi

DBS Bank

Dell Engage

Gamified MS SharePoint

We worked closely with our client and Microsoft Gold Partner, JFDI Consulting! The result of this great collaboration is a gamified SharePoint on-boarding system.

What is Microsoft Sharepoint?

Microsoft SharePoint is a browser-based collaboration and document management platform developed by Microsoft. It allows groups to set up a centralized, password protected space for document sharing and collaboration.

How did Gamification+ and JFDI Consulting gamify SharePoint?

The aim of this project was to motivate users to explore and learn more about what SharePoint could do for them. We also wanted to make sure they know they can access the help icons at all times to get useful information. The way we accomplished that was by using classic gamification techniques like points, leveling up and badges to reward users and track their exploration of the system. We are also going to analyse user feedback and engagement data to further improve the on-boarding experience in the future.

JFDI's SharePoint On-Boarding system key elements: