Gamification Consultancy

For practical advice book a 1 Hour Gamification Consultation

Do you have questions about gamification? Want to check in with an expert to see how you can improve your project? Not sure what gamification engine or platform to use? Want to make sure you're using the right game elements? Unsure how to make gamification work for your app? Is it harder than you imagined? Do you need an emergency strategic rethink mid-project?

Whatever the situation, our gamification expert, Pete Baikins will be able to listen to your needs and provide you with the guidance and tips you need. Online, by phone or in-person.

We work with our clients to apply gamification to:

  • boost sales and profits
  • create long term customer loyalty, satisfaction and lower attrition rates
  • raise morale and increase employee engagement - lowering costs through improved staff retention
  • improve productivity and performance
  • inspire innovation(s)
  • create behaviour change in your target audience - from improving health and wellness to saving the world

“Gamification at Giza Systems”


Pete opened our eyes to the potential of human centered design, specifically gamification, in all aspects of business and development. Following his engagement with us the company literally became obsessed with gamification and started introducing it in many aspects of business. We started with offline games for onboarding staff and improving cash collection. Recently we launched a mobile gamified project management application. It is mind blowing to see how introducing simple game mechanics not only improves our culture and employee engagement, but also increases efficiency and effectiveness. I wish people start realizing the real value of gamification, as it might be one of our most powerful tools in the modern day.

Mohamed Hossary - Executive Director

How we work with you

We work together with you to make a measurable difference in achieving your business objectives. Our services are all designed to give you as much access as possible to our industry experience and knowledge. We start by getting to know you, your business and your perceived and actual needs. Then we will provide you with our recommended options for moving forward with us to achieve your goals. Generally we aim to up skill you and your team to take on running your project successfully following on from our service(s).

Some options we may recommend and deliver include:

  • Mentoring - individuals or teams to get your project right
  • Coaching - upskilling you and your team
  • Speaking - to inspire change and increase buy in (of staff or customers)
  • Workshops - brainstorming, kick-starting, upskilling, evaluating, iterating projects
  • Retreats - understanding, collaborating, strategising
  • Surveys - know who your players are
  • Focus groups - what rewards and challenges will your players respond well to

Projects we have worked on


20 Minute Book summaries - The goals of the gamification strategy we created for Joosr were to increase new customers and to retain and engage existing ones. We designed a gamification engagement plan using the website and the application that the company was already using, as well as their newsletter.

CVC Capital Partners

Venture Capital Company - Create a strategy for on-boarding staff to use SharePoint, to motivate them to continue using it and to use it well. Leading to better knowledge management and knowledge sharing and faster & higher quality deal making.

Pink Chillies

Children's Toys and Merchandising - Created a strategy for a campaign to get 1,000 new members of their website, with a target age range of 5 - 13 years of age, and keep them returning to the website once joined. Plus, a plan to engage their customers across all the different platforms in use (physical toys, website, cartoons, mobile app and fashion) to increase the impact and reach of the brand.

Grassroots Suicide Prevention

Charities and NGO's - Created strategy and tactics for improving fund raising from limited existing resources and, separately, for reaching out to communities and increase the number of people attending training on suicide alertness and intervention skills. Obviously this gamification strategy had to work using the mechanics of gamification without looking like a game or being overtly fun because of the seriousness of the topic area.


Kids' activities recommended by parents - Aim of the Kallikids Gamification solution was for users to explore more of the choices given on the website and use more of the features that were available to them. We proposed some new elements to the website and a system to engage users in order to motivate them to explore more. We also provided a plan for an application that would work with the website to engage a larger audience.


Personal goal website - Added gamification tactics throughout an existing motivational website to help their clients reach their weight loss goals, to quit smoking and to become successful in business.

eValue Investment Solutions

Financial Services Company - created a strategy for their consumer facing website to engage customers in learning about pensions, pensions planning & improving their financial literacy in order to increase the range of financial options open to them.

Network for Business

Business Networking organisation - Created strategy & rewards system to improve regular attendance numbers, increase visitor numbers, to target relevant visitors and increase the number of sales referrals.

Book a preliminary chat with Pete Baikins now

Our Gamification Design Framework

Learn about the process we use to design our gamification projects by doing a free mini-course about our project design framework.

To make it a little more exciting we designed a game you have to finish to download a copy of our Framework at the end of the course. A little challenge to get you in Flow!