Gamification Consultancy

Neil was recommended by a friend of his at the Worthing Chamber of Commerce to use Pete and GAMIFICATION+ for the CRM system CRM.me.

He was very impressed with the initial greet with Pete and moved forward to trying it with his business.

Neil needed a system that would support Coast2Capital’s ‘business navigator growth hub’ which is a project that enables businesses to access information and advice regarding grants and funding and various useful business advice. There is a team behind this project that all work remotely, based in Brighton, Worthing, Chichester and London. He needed a system which would link them altogether and be able to log information for their clients and for them to be able to communicate to one another where it would all be logged.

The training from Pete was excellent. He explained the gamification side of CRM.me and how Neil could incentivise his employees with the reward system. Pete also provided brilliant business support and was always on hand when his help was needed in the beginning steps of Neil using CRM.me.

Using GAMIFICATION+ and CRM.me has enabled Neil to offer an even better business support system to his clients and his team now works more effectively together remotely.

Neil has described GAMIFICATION+ as very helpful and accommodating. Just a few months in Neil feels very confident when using this system.

CRM.me’s gamified features kept everyone engaged and made it clear and easy to focus on the right opportunities. Within two weeks there was a significant improvement at various stages of their pipeline.

“CRM.me made an immediate positive impact to our overall sale process. It allows me to easily identify any areas that require additional resource to keep the pipeline flowing. The Gamification side certainly keeps everyone engaged and motivated, CRM.me is a great CRM package with fantastic features. Every aspect can be customised, allowing us to capture the data we need, then turn this into reports and graphical displays on dashboards – an excellent USP!.” – Duncan French, Sales Director at xoomtalk

Duncan was extremely happy that, thanks to CRM.me, they could now efficiently focus on the tasks in hand and properly track the progress of each opportunity. They could now collaborate on tasks and allocate each other various aspects of their sales process.

If you think CRM.me could help you in a similar way, why not give us a call?

Initial results from the campaign have already seen a three times increase in email click through rates, an engaged audience of repeat players and significant social sharing reaching new customers.

Consumers are able to access an online scratch card via their smartphones on Zizzi’s Facebook page and mobile optimised website, driven by the 3radical Voco platform. Rewards include instant vouchers and entry into a draw for the opportunity to train with England Rugby teammates, Jonny May and Alex Corbisiero or to win a trip to New York. Consumers can increase their chances of winning by supporting Stand Up to Cancer, getting friends involved socially, visiting Zizzi and redeeming vouchers and over time through a range of additional motivational mechanics both in and out of restaurant.

Voco can be used to layer gamification into existing apps enabling brands to reconnect with consumers and encourage them to interact with new offers and content. This approach has been successfully used by DBS Bank who have recently used the 3radical platform to re-invigorate their ‘Lifestyle’ rewards app.

Powered by Voco, the ‘Lifestyle’ app promotes thousands of personalised and gamified offers to DBS credit card customers based on their location and other attributes. Since implementation month-on-month app engagement rates and offer redemption rates have risen dramatically.