We help organisations in any industry to benefit from adding gamification to some of their processes in order to motivate your customers or your staff.
Learn about the process we use on each gamification project by downloading a copy of our project design framework. You do have to complete the game below to win it though...
We started our use of gamification in the CRM industry. Having watched how people used (or failed to use) CRMs we thought that gamifying the CRMs would improve the situation. Turns out we were right. From onboarding new users successfully to motivating salespeople to achieve their targets, gamifying CRMs works. In the video below Pete explains how gamification has been proven to work in CRMs.
Some examples of gamification consultancy work we've done or are currently working on:
We started out as a business in the CRM space and realised that a great method for onboarding users and keeping them engaged and productive in the long term was to add gamification to the CRM mix.
Gamified CRM systems are faster for users to adopt, so they are more productive quicker. They encourage users to explore the system and get comfortable using all the features, so you get more value from your CRM. Gamification can encourage and reward the user behaviours you want, such as rewarding activities throughout the sales process, not just closing sales, so improving lead generation, lead nurturing and account management.
Read these Gamified CRM Case Studies to find out more:
Coast to Capital
Neil was recommended by a friend of his at the Worthing Chamber of Commerce to use Pete and GAMIFICATION+ for the CRM system CRM.me.
He was very impressed with the initial greet with Pete and moved forward to trying it with his business.
Neil needed a system that would support Coast2Capital’s ‘business navigator growth hub’ which is a project that enables businesses to access information and advice regarding grants and funding and various useful business advice. There is a team behind this project that all work remotely, based in Brighton, Worthing, Chichester and London. He needed a system which would link them altogether and be able to log information for their clients and for them to be able to communicate to one another where it would all be logged.
The training from Pete was excellent. He explained the gamification side of CRM.me and how Neil could incentivise his employees with the reward system. Pete also provided brilliant business support and was always on hand when his help was needed in the beginning steps of Neil using CRM.me.
Using GAMIFICATION+ and CRM.me has enabled Neil to offer an even better business support system to his clients and his team now works more effectively together remotely.
Neil has described GAMIFICATION+ as very helpful and accommodating. Just a few months in Neil feels very confident when using this system.
We would like to inroduce you to xoomtalk, a cloud communications provider who offer bespoke VoIP solutions and super fast internet connections to a wide range of clients. xoomtalk enable businesses to unlock the benefits that Hosted VoIP can bring by offering fully tailored solutions to fit any business requirement.
Rapid growth in the cloud services industry, coupled with recent successful exhibitions at Olympia and eXcel, means xoomtalk often experience periods of high demand for their services. xoomtalk’s existing CRM was not giving the sales team the feedback and information they needed, usage was dropping off and data was not kept properly updated.
This volume of leads and sales enquiries led them to seek out a new fully featured, customisable CRM system they could use to properly manage and track their sales pipeline. The new CRM had to be both easy to use whilst keeping the sales team engaged throughout the entire process.
Immediately CRM.me's visual ‘Kanban’ presentation style highlighted some significant findings. It allowed Duncan (Sales Director) to see exactly where build ups in the sales pipeline were occurring, enabling him to then act on this information and drive sales through to completion.
CRM.me’s gamified features kept everyone engaged and made it clear and easy to focus on the right opportunities. Within two weeks there was a significant improvement at various stages of their pipeline.
“CRM.me made an immediate positive impact to our overall sale process. It allows me to easily identify any areas that require additional resource to keep the pipeline flowing. The Gamification side certainly keeps everyone engaged and motivated, CRM.me is a great CRM package with fantastic features. Every aspect can be customised, allowing us to capture the data we need, then turn this into reports and graphical displays on dashboards – an excellent USP!.” – Duncan French, Sales Director at xoomtalk
Duncan was extremely happy that, thanks to CRM.me, they could now efficiently focus on the tasks in hand and properly track the progress of each opportunity. They could now collaborate on tasks and allocate each other various aspects of their sales process.
If you think CRM.me could help you in a similar way, why not give us a call?
This case study is about a start-up selling mainly by telesales. It was published at the Institute of Sales and Marketing Management (ISMM) magazine 'Winning Edge'. This is a part of it.
"Results from our staff focus groups indicated three main types of reward that would motivate that wasn’t money. The preferred rewards fell into these categories: Personal experience and voicers, team based rewards and activities and additional time off work. We needed to keep the reward selection simple so that we could get it up and running quickly, while heeding the lack of additional monetary budget. So we launched the reward scheme by restricting it to rewards based on time off. Staff could cash in points for half an hour off work, on hour, two hours, half a day off and a whole day off. We applied a simple rule that the maximum you could redeem was one of the hourly rewards per day, or one of the daily rewards per week, to ensure that there would be enough staff available to cover the incoming enquiries on any particular day.
Because the client didn’t want to risk giving away too much time off too quickly, we tripled the points cost of each reward, making it that much harder to achieve. We expected it to take at least three months for the first person to have saved enough points to take the whole day off, and we assumed they weren’t also cashing in points for the odd hour off along the way.” It was expected that it would take three months for the first person to cash in the ‘whole day off reward’. How long do you think it took for the first person to redeem it? 10 weeks? Eight weeks? In reality, it took the first person a mere six weeks to redeem this massive reward."
Today’s customers primarily connect to the world via their mobile devices. Smartphones are access points allowing us to organise our lives, to connect with friends and colleague via social networks and to research and purchase products. Recognising this 3radical has designed the Voco platform to support a ‘mobile first’ approach.
Voco enables marketers to create gamified iOS and Android apps with minimal effort. Apps can be deployed in a matter of days as opposed to weeks or months without requiring the technical resources or expense often associated with custom app development. Zizzi's (see below) were able deliver their app in just six weeks.
The resulting apps deliver unprecedented levels of engagement. This is thanks to the platform’s ability to deliver personalised challenges and rewards via the app channel. Rewarding consumers for engagement in this way has dramatic results, as Dell Singapore, DBS bank and Zizi's have found out.
Initial results from the campaign have already seen a three times increase in email click through rates, an engaged audience of repeat players and significant social sharing reaching new customers.
Consumers are able to access an online scratch card via their smartphones on Zizzi’s Facebook page and mobile optimised website, driven by the 3radical Voco platform. Rewards include instant vouchers and entry into a draw for the opportunity to train with England Rugby teammates, Jonny May and Alex Corbisiero or to win a trip to New York. Consumers can increase their chances of winning by supporting Stand Up to Cancer, getting friends involved socially, visiting Zizzi and redeeming vouchers and over time through a range of additional motivational mechanics both in and out of restaurant.
Voco can be used to layer gamification into existing apps enabling brands to reconnect with consumers and encourage them to interact with new offers and content. This approach has been successfully used by DBS Bank who have recently used the 3radical platform to re-invigorate their ‘Lifestyle’ rewards app.
Powered by Voco, the ‘Lifestyle’ app promotes thousands of personalised and gamified offers to DBS credit card customers based on their location and other attributes. Since implementation month-on-month app engagement rates and offer redemption rates have risen dramatically.
Creating an ‘out-of-the-box’ gamified app, known as Dell ‘Engage’, they have been able to generate over half a million impressions of peer shared content, touching nearly 20% of Singapore’s population.
Marketing Gamification - Pink Chillies
Children's Toys and Merchandising - Created a strategy for a campaign to get 1,000 new members of their website, with a target age range of 5 - 13 years of age, and keep them returning to the website once joined. Plus, a plan to engage their customers across all the different platforms in use (physical toys, website, cartoons, mobile app and fashion) to increase the impact and reach of the brand.
Grassroots Suicide Prevention
Marketing Gamification - Grass Roots
Charities and NGO's - Created strategy and tactics for improving fund raising from limited existing resources and, separately, for reaching out to communities and increase the number of people attending training on suicide alertness and intervention skills. Obviously this gamification strategy had to work using the mechanics of gamification without looking like a game or being overtly fun because of the seriousness of the topic area.
Lifestyle Gamification - mymaxme
Personal goal website - Added gamification tactics throughout an existing motivational website to help their clients reach their weight loss goals, to quit smoking and to become successful in business.
Network For Business
Workplace Gamification - Network For Business
Business Networking organisation - Created strategy & rewards system to improve regular attendance numbers, increase visitor numbers, to target relevant visitors and increase the number of sales referrals.
CVC Capital Partners
Workplace Gamification - CVC Capital Partners
Venture Capital Company - Create a strategy for on-boarding staff to use SharePoint, to motivate them to continue using it and to use it well. Leading to better knowledge management and knowledge sharing and faster & higher quality deal making.
Evalue Investment Solutions
Product Gamification - Evalue Investment Solutions
Financial Services Company - created a strategy for their consumer facing website to engage customers in learning about pensions, pensions planning & improving their financial literacy in order to increase the range of financial options open to them.
Marketing Gamification - Joosr
20 Minute Book summaries - The goals of the gamification strategy we created for Joosr were to increase new customers and to retain and engage existing ones. We designed a gamification engagement plan using the website and the application that the company was already using as well as their newsletter.
Product Gamification - Kallikids
Kids' activities recommended by parents - Aim of the Kallikids Gamification solution was for users to explore more of the choices given on the website and use more of the features that were available to them. We proposed some new elements to the website and a system to engage users in order to motivate them to explore more. We also provided a plan for an application that would work with the website to engage a larger audience.
We worked closely with our client and Microsoft Gold Partner, JFDI Consulting! The result of this great collaboration is a gamified SharePoint on-boarding system.
What is Microsoft Sharepoint?
Microsoft SharePoint is a browser-based collaboration and document management platform developed by Microsoft. It allows groups to set up a centralized, password protected space for document sharing and collaboration.
How did Gamification+ and JFDI Consulting gamify SharePoint?
The aim of this project was to motivate users to explore and learn more about what SharePoint could do for them. We also wanted to make sure they know they can access the help icons at all times to get useful information. The way we accomplished that was by using classic gamification techniques like points, leveling up and badges to reward users and track their exploration of the system. We are also going to analyse user feedback and engagement data to further improve the on-boarding experience in the future.
JFDI's SharePoint On-Boarding system key elements:
- Integrated help and site assistance
- Dashboard which shows your overall level progress, alongside other in depth statistics
- Leveling up system that gives feedback on the overall knowledge of the system
- Awards and titles given once players access a various number of tips
- Visually pleasing interface which makes the user level, trophies and awards easy to follow
Here is an example of the gamified SharePoint: