Games and Gamification for Learning and eLearning


We hosted another meetup, this one based on Gamification and Learning.

Our first speaker was Fiona Macneill, Learning Technologies Adviser from University of Brighton who provided an overview of recent projects (many of which have not been broadly publicised) and the use of game-based mechanics to support learning in higher education.

Fiona concluded that, whilst gamification was an emerging and demonstrably valuable trend in higher education, it was not yet widely understood or adopted, despite several universities having developed and deployed the approach.

Fiona MacNeill has prepped a reference/resources blog post featuring thumbnails of the slides that she is allowed to share:

Next up was James Cory Wight (@jamescorywrigh1), Head of Learning Design from City & Guilds Kineo, in whose talk entitled "21st Century Schizoid Man" he shared some reservations about gamification in e-learning, back to back with enthusing about a couple of gamified solutions Kineo has in production right now and their plans for the future.

James Corey-Wright's talk 21st Century Schizoid Man -

Michael Norris and Sezer Tunca of Whiteboard ( talked about teacher and student engagement, achieved via their online learning support tool, one of the features of which they highlighted being gamification. I would highly recommend checking out the website, as their work has the potential to be ground-breaking.

Nick Beddows of Arcobaleno Media talked about how we're hard-wired to learn by finding the story in everything we experience and how we can use that in a gamified approach to design engaging content.

Nick Beddow's talk on Gamifying the Story -

Craig Taylor, a solutions architect for HT2, talked about his 'naive' approach to using gamification for learning and what he's learned from doing this. He does not consider himself a Gamification expert and his approach to the subject, and to the MOOC (Massive Open Online Course) examples that he shared with us, reflected his customary pragmatic and developmental way of working.

The final speaker of the evening was Jim Piggot, CEO of TPLD Ltd, who spoke on "How Games Based Learning (GBL) can improve value sales and scale across a large enterprise effectively."

Jim Piggot's case study of Games Based Learning -

Niall Gavin’s conclusion from the event. “It's time L&D developed an understanding of the principles of gameplay and gamification to enhance engagement with and participation in modern blended learning. The technologies to enable this are available now and will only get easier and cheaper as time goes on. Whilst VR and simulation are the next 'big things', leader boards, badges, recognition and reward are with us now and can be applied with existing technology. We should be playing with gaming!”

A helpful overview of the event can be found here:

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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