Employee engagement crisis, the fightback starts here


What makes a successful product and company? Is it the idea behind the product, the finance invested, or working all hours the day sends? None of these factors matter much without one very important thing. Your employees. They are the cement that holds your investment together, and without them you would probably have nothing.  Without productive staff, what have you got for yourself? Big trouble!

If you find it difficult to engage your employees, you are not alone. In fact, employee engagement is a problem for many business organisations as failing to keep the employees engaged can result in huge losses for the business. A survey conducted by Technology Advice has estimated that businesses in the US lose around $450 to $550 billion every year due to employee disengagement.

This survey also found that more than 70 percent of employees believe that engagement software would help them at work. Hence, it is important that you implement employee engagement programmes that can boost the morale of your employees and help them to become better at their jobs. For many employees they want to be the best they can be, improving their knowledge and moving up the promotion ladder.

Perceived benefit of employee engagement software

Employees are not machines and they find it difficult to do the same job again and again after a while. Actually, they find it difficult to keep themselves motivated and when that happens, their performance is affected. With the help of employee engagement programs or software, you can help them to stay motivated by making their job more interesting and engaging.

So, how can we start engaging our employees?

If you could pick one software system within your organisation that employees fail to use or dislike using what would it be? Would it be your CRM (customer relationship management) system by any chance?

Is it possible to have an engaging, even fun to use, CRM system? The answer, which may surprise you, is yes, and it lies in gamifying the CRM.

Gamification is the process of using game mechanics and techniques to motivate and engage people in non-game situations… like using a CRM. You must have seen that a lot of your employees, both men and women, spend a lot of time playing games on their smartphones, tablets and other devices. Games generate the passion and excitement players need. You can use this passion of theirs to your advantage with the help of a gamified CRM. You can make the tasks of your employees more game-like and ensure that they remain passionate about their job. Studies have found that employees are more attracted to tasks that are game-like.

Zurmo Game DashboardIntroducing you to Zurmo, a gamified CRM. Zurmo is a CRM built from the ground up around the concepts of gamification, designed to be easy to use and fun to get to know and use in the long term too. A gamified CRM such as Zurmo will be the ideal employee engagement tool for you as a business owner. The inbuilt features of Zurmo will help you to make the tasks of your employees more interesting, fun and game-like. They will be more motivated to perform their tasks and will also be able to perform to their maximum potential.

A gamified CRM such as Zurmo is your first answer to improving employee engagement.







About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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