Elements of a Gameful Chat – an interview with Gustavo Tondello


In this interview Pete Jenkins asked Gustavo Tondello about his many researches and experiences with gamification. We dived into User Types and Player Traits and when to use them, took a look at Goal Setting Theory with Gamification and then got into the practicalities of using gameful design elements to personalise your gamification design.


Gustavo Tondello is a co-founder, gamification consultant, and researcher at MotiviUX and a Computer Science instructor at the University of Waterloo. With a Ph.D. in Human-Computer Interaction, Gustavo developed and published several methods and tools for personalized gameful design.

About the author 

Pete Baikins

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