Gamification Consultancy

As we celebrate our 25th anniversary at Gamification+, I’ve seen the industry evolve from simple leaderboards to deep behavioural science. While our history covers nearly every sector, we have spent the last few years becoming much more focused on the areas where engagement really moves the needle: Health and Sustainability.

We now specialize in applying behavioural science and gamification to solve two of the world’s biggest challenges: improving human health and protecting our planet.

While many consultancies focus on points and badges, we focus on Self-Determination Theory and Intrinsic Motivation. We help you design experiences that turn passive users into active participants, ensuring your health or sustainability initiatives result in lasting behaviour change.

Our Specialist Pillars

Health, Wellbeing & Daily Commitment

We believe that health gamification is most powerful when it supports the person, not just the data point. Whether it’s clinical rehabilitation, public health initiatives, or workplace wellbeing, we look into the nuts and bolts of human motivation to bridge the gap between medical goals and a person’s actual daily life.

• Therapeutic Exercise & Clinical Rehab: Our work with innovators like Good Boost shows how movement can be medicine. We help design accessible, personalized journeys that turn therapeutic exercise into an engaging experience, supporting people through recovery and long-term musculoskeletal (MSK) health.
• Public Health & Better Choices: Tackling modern health crises requires a deep understanding of why people do what they do. With projects like Vape Escape, we use behavioral design to help young people break addictions and make better choices, proving that even the most difficult public health goals can be achieved through relatable, effective engagement.
• Holistic Workplace Wellbeing: A culture of health starts with connection. Working with platforms like Hoogly, we help organizations build environments where wellbeing isn't just an HR "check-box," but a shared community experience that improves morale and keeps teams connected.

The "Bottom Line" for Health:

If you have a mission to improve human health - no matter the specific goal - we want to help you build the strategy to get there. We move past simple tracking to create a sense of empowerment that helps people stay on track through their entire long-term health journey.

Sustainability, Circularity & Environmental Action

Whether it’s a grassroots movement or a cutting-edge tech startup, sustainability only works if people stay engaged. We help organizations design systems that turn "environmental goals" into "human habits." Our work in this space covers three specific areas:

• Tech-Led Environmental Solutions: Technology like Subsee.ai provides incredible data for protecting our oceans, but that tech only moves the needle if humans are motivated to act on what they see. We work with tech-led innovators to ensure their platforms are as engaging as they are advanced, bridging the gap between high-tech conservation and real-world impact.
• Circular Economy & Asset Management: Our work with Circlr.io shows that the "circular choice" should be the most rewarding choice. By looking "under the hood" of asset accounting and lifecycle management, we help turn complex tracking into a seamless, engaging process that reduces waste and maximizes resources.
• Grassroots & Community Movements: We love working with the groups making a difference on the ground. From local environmental campaigns (such as this environmentally focused scavenger hunt) to global community projects, we use behavioural science to help grassroots leaders build momentum, scale their impact, and turn a shared vision into collective action.

How We Solve Your Challenges

Different organizations need different levels of support. We’ve designed our consultancy to be as flexible as the challenges we solve.

• The Strategic Audit: For organizations that already have a product but aren't seeing the engagement they expected. We dive into your data and user journeys to find the friction points and provide a clear, research-led roadmap for improvement.
• High-Impact Strategy: We work with you to build your engagement strategy from the ground up. We ensure that every mechanic is aligned with your core mission before a single line of code is written.
• The Fractional CGO: For teams that need long-term leadership. I join your team on a part-time basis to provide ongoing strategic oversight and mentor your internal product leads.
  Learn more about our Fractional CGO partnership

Why Work With Gamification+?

A strategy is only as good as its execution. Because we’ve been doing this for 25 years, we know how to navigate the messy reality of real-world behaviour. We combine academic rigour with practical experience to ensure your gamification strategy doesn't just look good in a PDF, but actually performs in the wild.

While our heart is now in Health and Sustainability, our deep history in Sales, HR, and Education ensures we bring a diverse "toolbox" of engagement mechanics to every project we touch.

Let’s have a conversation.

Whether you need an expert audit of your current product or you’re looking for a long-term strategic partner, I’d love to see if we’re a fit for your mission.

What our clients say