The book Infinite Gamification by Toby Beresford tells us how to create sustainable scoring programs to influence behaviour at work and at play. It is aimed at leaders working on small or larger programs and is a practical guide to the methods and pitfalls involved. In this interview hosted at the Gamifiers Meetup in the UK, Pete asked Toby Beresford about some of the highlights, examples and interesting gotchas he writes about and how we can learn more from these. Lots of great takeaways in this interview!

Toby Beresford is Head of Client Engagement at Magic Freebies, CTO for The Running World Cup, CEO and founder of and often seen on Sky News as their expert commentator for social media and technology current affairs.

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