Coast to Capital harnessing gamified CRM to help local businesses



Neil was recommended by a friend of his at the Worthing Chamber of Commerce to use Pete and GAMIFICATION+ for the CRM system

He was very impressed with the initial greet with Pete and moved forward to trying it with his business.

Neil needed a system that would support Coast2Capital’s ‘business navigator growth hub’ which is a project that enables businesses to access information and advice regarding grants and funding and various useful business advice. There is a team behind this project that all work remotely, based in Brighton, Worthing, Chichester and London. He needed a system which would link them altogether and be able to log information for their clients and for them to be able to communicate to one another where it would all be logged.

The training from Pete was excellent. He explained the gamification side of and how Neil could incentivise his employees with the reward system. Pete also provided brilliant business support and was always on hand when his help was needed in the beginning steps of Neil using

Using GAMIFICATION+ and has enabled Neil to offer an even better business support system to his clients and his team now works more effectively together remotely.

Neil has described GAMIFICATION+ as very helpful and accommodating. Just a few months in Neil feels very confident when using this system.

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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