Celebrating 25 Years of Gamification+: A Journey of Innovation, Partnership, and Gratitude

August

23

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by Pete Baikins // in News

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On August 23rd, 2025, Gamification+ proudly celebrates its 25th anniversary! From our beginnings as e-Advantage Solutions Ltd. in 2000, providing enterprise software to small businesses, to our transformation into a global leader in gamification consultancy and training, our journey has been nothing short of remarkable.

We owe our success to the incredible clients, suppliers, partners, and—most importantly—all the staff who have been part of our journey over the years. Your dedication, creativity, and hard work have shaped who we are today.

A special thank you to the Brighton Chamber of Commerce, who have been with us since the very start, and to Digital Jersey, whose support over the past two years has been invaluable.

We are especially grateful to three clients who have been with us for over 24 years now! Josephine Halbert, Opas Southern, and Perkins Musician. Your loyalty and partnership have been instrumental in our growth and success.

Fun Facts & Key Milestones:

We’re grateful for every project, partnership, and milestone. Here’s to many more years of innovation and success—together!

Thank you for being part of our story.

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About the author, Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award (an export award) from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 25 years Pete has built and sold two businesses. One was in security software and one was a telecoms and internet connectivity business.

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